Construction Blogs, Real Estate Blogs December 6th, 2013
mRELEVANCE, LLC announces the launch of www.drakegrp.com, a new photo-centric website for Chicago homebuilder, The Drake Group. With a heavy emphasis on the user experience, this new site provides prospective customers with easy to access information. The site has already received accolades by winning a SAMMY award for Best Custom Builder Website at the recent Home Builders Association of Greater Chicago’s annual awards.
“Until we launched this new website, The Drake Group had only a landing page and a very minimal web presence. This new website establishes a strong web presence that allows the builder to beautifully display its wide range of product offerings from entry level spec homes to high end custom homes,” said Mitch Levinson, managing partner of mRELEVANCE.
The home page slideshow showcases the builder’s custom and semi-custom home offerings. To further address the different needs of these two target buyers, top and right hand navigation links allow site visitors to view specific information on either custom homes or specific communities. The same product differentiation can also be found in the website’s image gallery.
The website personalizes The Drake Group with the “Ask Tom” page, which features a signed note from Tom Drake, principal for The Drake Group and encourages visitors to submit their questions via contact us form directly to Tom. Other personalized touches that mRELEVANCE included on the site are real-life examples of how buyers could use the money they would save with an energy-efficient Drake Group home, rotating testimonials along the bottom of the site and a frequently asked questions page.
The Drake Group is an award-winning builder of custom and semi-custom homes in Chicago, northwest Indiana and southwest Michigan. The builder prides itself on offering flexibility and unparalleled customer service, ensuring that the buyer ends up with the home they truly want.