The Greater Atlanta Home Builders Association recently held the OBIE Awards to honor the Best of Atlanta Real Estate and a Top Builder Blog won Gold! Congratulations to Traton Homes for www.TratonHomesBlog.com. Named Best Interactive Marketing Tool at the OBIE Awards Gala held at the Cobb Galleria on Nov. 12, the Traton Homes blog keeps homebuyers abreast of community news, local events and special promotions. The blog includes a featured home, as well as video posts where homebuyers can get a detailed peek at a specific community.

This is the fourth consecutive year that mRELEVANCE has won OBIEs for award-winning Internet marketing. In 2008 the agency won Best E-Marketing – Best Interactive Application for its Heron Bay Golf and Country Club campaign. The agency was recognized in 2009 for Best Interactive Application for Atlanta’s favorite news blog, www.AtlantaRealEstateForum.com. In 2010 mRELEVANCE won awards for the Read the rest of this entry »

Home builder marketing firm mRELEVANCE, LLC is pleased to announce the launch of Premier Communities’ blog, www.PremierCommunitiesBlog.com. This highly optimized blog is at the core of the overall social media marketing strategy created for the Washington state builder by the mRELEVANCE team.

“The mRELEVANCE team’s expertise has really helped to jump-start our social marketing program,” said Marisa Thorson, marketing director with Premier Communities. “Our new blog is a great way to bring our communities to life on the Internet and engage with our homebuyers!”

Premier Communities’ blog is fully integrated with its website and other social media accounts including Facebook, Twitter, LinkedIn, Flickr, Stumble Upon and YouTube.

Visitors will be able to get news from every Premier Communities neighborhood under the “Locations” tab. The “Testimonials” tab is a feature that will give blog visitors an idea about what homebuyers love best about living in a Premier Communities home.

“Premier’s blog is a key component of the builder’s social media plan,” said mRELEVANCE managing partner, Carol Flammer. “Having a blog in addition to a website is a great way to keep prospective buyers and homeowners engaged with their homebuilder as well as the community Read the rest of this entry »

The mRELEVANCE team recently launched a new website for the Home Builders Association of Greater Springfield. The site – www.SpringfieldHBA.com – provides a wealth of information for association members and local consumers alike.

The new site is a highly sophisticated, multi-category blog providing an intuitive and user-friendly experience. The website is fully integrated with every aspect of the web that visitors expect to find online with features such as multiple blogs, RSS syndication, social media, video and more. By using the new Find-a-Pro search tool, site visitors can connect to with hundreds of builders, remodelers and their associates in the Greater Springfield area. Furthermore, the website was built to be easily modified, updated and augmented, and is also future-proofed to easily undergo changes to accommodate tomorrow’s technology.

“mRELEVANCE held my hand through a top-to-bottom overhaul of the HBA site,” Matt Morrow, CEO of the Home Builders Association of Greater Springfield, said. “The new site is more flexible and will allow for changes and updates without another costly overhaul or substantial additional contracting as our needs inevitably change in the future.”

Both mRELEVANCE and Morrow believe this interactive website is the direction that trade associations should head in when they design or Read the rest of this entry »

Are you looking forward to a lazy summer of reading books on the beach? Have you thought how much easier it would be to keep up with your favorite books, newsletters and social media sites from one device? You can do all of this from one device with an iPad. And if you have not purchased one yet, you are in luck!  This summer Atlanta’s favorite Atlanta real estate blog is giving away an Apple iPad* and iTunes gift cards at the end of each month.  Wouldn’t it be awesome to win an iPad and save all of that money? Well, thanks to this promotion, winning could be easy!

To enter, all you have to do is subscribe to the site’s daily email! Here are the steps:

1) Visit www.AtlantaRealEstateForum.com

2) Click on the “Subscribe” tab at the top of the page.

3) Enter a valid email address into the box.

4) Confirm your email address. Read the rest of this entry »

Looking to make connections within the industry? With the launch of RealtyJoin version 2.0, you can expand your business network in the U.S. and Canada. The newly redesigned RealtyJoin 2.0, built by mRELEVANCE, is a social marketplace, offering participants a more user-friendly integrated website that includes WordPress blogs for all users, upgraded navigation, enhanced profiles, video options, upcoming events and the ability to post status updates, photos and video.

“RealtyJoin 2.0 is a spectacular site, and is only going to get better with the continued involvement of mRELEVANCE,” said Andy Heller, co-founder of Realty Join. “The mRELEVANCE team did not just take on our project, they embraced it.”

“The new RealtyJoin will enable users to increase their business by starting online conversations with buyers, sellers, architects, contractors, brokers, suppliers and other industry professionals,” said Mitch Levinson, managing partner of mRELEVANCE. “With people registering on the site, filling Read the rest of this entry »

These days, life is just too hectic to spend precious time searching various resources for the continuing education and industry specific classes you need to stay current in your field. Wouldn’t it be great if there was a website for building professionals that made it easy to search for information about professional development courses? Well, now there is. mRELEVANCE, a leader in home builder marketing, has just launched a new interactive site that helps busy professionals like you find the information you need at a pace that fits your lifestyle at www.HomeBuildersUniversityBlog.com.

Built by mRELEVANCE, the blog provides residential contractors and builders with a resource that contains information about how to improve building and business skills, what industry specific training you need to stay Read the rest of this entry »

The Homebuilder’s Association of Greater Chicago (HBAGC) recently awarded 43 Key and SAMMY awards honoring the best in the Chicago real estate industry. It is no surprise that one of our favorite Top Builder Blogs was a recipient! Congratulations to the mRELEVANCE blog, Chicagoland Real Estate Forum for receiving a sought-after SAMMY Award for outstanding coverage of the Chicago real estate industry. It is easy to see why this real estate blog won. In addition to posting real estate news 365 days a year, Chicagoland Real Estate Forum exhibited its dedication to the industry by posting the winners the night of the event as they accepted their coveted awards. In fact, you can find all the winners at ChicagolandRealEstateForum.com/awards!

The Key and SAMMY Awards are presented annually to outstanding leaders in the Chicago real estate industry  for excellence in new construction, renovation, interior design and marketing. This year marked the 38th annual awards ceremony.

If you would like more information on how mRELEVANCE can help your home building company take its marketing to a whole new level with a Top Builder Blog, then you are on the right blog! The team at mRELEVANCE is  here to help make all of your Read the rest of this entry »

Looking for all the OBIE winners? Atlanta’s favorite news blog and only source for Atlanta real estate information 365 days a year, Atlanta Real Estate Forum is featuring all of the winners recognized by the Atlanta Sales and Marketing Council of the Greater Atlanta Home Builders Association at its 2010 OBIE Awards presentations.

The OBIEs, which are the highest honor industry participants can receive, will be awarded on Saturday (November 13) at the Intercontinental Hotel in Buckhead. Featuring more than 100 building, remodeling, marketing and personal achievement categories, the OBIE Awards have been bestowed on the industry’s most innovative, successful and reputable participants for 30 years. To see all of the OBIEs winners, visit www.AtlantaRealEstateForum.com/OBIEs.

Dedicated to home buyers, home builders and everyone interested in what’s happening in real estate, Atlanta Real Estate Forum is Atlanta’s favorite real estate news Read the rest of this entry »

Traton Homes is giving home buyers more ways than ever to discover incentives, specials and community news. The Traton Homes Blog launched today and it is already delivering the latest news. The builder is celebrating its 39th Anniversary this year, and this summer they are offering Summer Sunsational  Savings. If you are in the market for a new Atlanta home, you should check it out!

For over 39 years, Traton Homes has given homeowners Altogether More… more experience, more impressive architecture, more outstanding included features, more desirable locations and more value.  You will discover what nearly 7,000 Atlanta homebuyers have recognized over the years … Traton Homes deliver superior value.

Home builder marketing firm, mRELEVANCE is pleased to introduce you to this new blog.. Sign up for the RSS feed to keep up-to-date on Traton’s news and events.

Homebuyers in Virginia, Pennsylvania and Maryland will now be able to find affordable, new energy efficient homes more easily thanks to the launch of the new S&A Homes social media program. Best of all, buyers will be able to interact with the builder on multiple sites.

The SA Homes blog is the engine of the builders program providing news and updates on communities and incentives. At present the builder is running a Realtor Facebook special where the first 200 Realtors who ‘like’ their page and write on the wall will win a $10 Sheetz card.

Connect with the energy-efficient homebuilder online:

SA Homes blog
S&A Homes Facebook
S&A Homes Twitter

S&A Homes has helped more than 15,000 families make their dreams a reality by focusing value, customer service and superior construction.