From Spam to Bacn

General Info May 24th, 2008

So by now you know what Spam is and wish you could find a way to eliminate it from your email box.  Have you heard of Bacn?  It is one of my favorite foods for breakfast, but in the digital world it is much more than that.  Pronounced Bacon, this is a powerful internet marketing tool that you have most likely embraced, but haven’t heard a term for!

Bacn refers to electronic messages send by a service that you subscribe to and receive notifications from. Basically this is anything you have opted in for — RSS feeds, sales flyers, newsletters and much more.

Our number one tip on Bacn is keep your messages relevant to your readers.  Don’t risk them considering your Bacn Spam and opting out.

Three Reasons Homebuilders Should have a Blog

Blogging Tips April 15th, 2008

Homebuilders and developers - are you seeking ways to increase traffic to your website? If not, read no further! If so, here are three reasons you should have a blog.

1. Increased traffic to your website due to the SEO (search engine optimization) created by blogging. Increased traffic will come due to higher search engine results as well as a trickle of referred, highly targeted traffic from the blogs. Your main website can then concentrate on turning visitors into homebuyers.

2. More of your main website’s pages will appear in search results because blog posts will link to secondary pages within your website.

3. You can put out fires fast. Not only can you “drown out” negative vibes in the cybersphere, you can constructively address potential customers’ concerns, maybe even put a positive spin on potential liabilities by showing a “real” human face away from the corporate web site.

If you find this inspiring, contact us and let’s work together to put the Internet to work for you.

Advocates for Children Launches Top Builder Blog

General Info April 5th, 2008

Advocates for Children BlogTop Builder Blogs focuses on building blogs for real estate related companies; however, on occasion we just like to do something nice for the community. We recently built a blog for Advocates for Children a group that assists children in Northwest Georgia. Read more about this group and their upcoming Duck Derby on their new blog, www.AdvoChildBlog.org

The Flammer Relations Social Media team (Led by Social Media Manager Laura Everett and Account Manager Amanda Winters) provided blog training to the Advocates for Children staff. They embraced social media and are enjoying the increased traffic to their web site.

Internet Marketing Defined

General Info April 2nd, 2008

Online definitions for common Blog Terms:

Blog: short for Web log, an online journal.

Dashboard: the administration area of your blog that facilitates posting, moderating comments, uploading files and much more.

RSS: Really Simple Syndication, an easy way to distribute your blog news via email or Internet sties.

SEO: Search Engine Optimization, what you do to attract the search engines to your site that ranks it high in SERP results

SERP: Search Engine Results Placement, where you rank in the organic search results when you Google a phrase like, “top builder blogs.”

We will continue to add to these over time.

Blogging 101 on Agent Direct

General Info March 24th, 2008

Carol Flammer, chief blogger and moderatorTop Builder Blogs founders Carol Flammer, MIRM and Mitch Levinson, MIRM are offering an Agent Direct Webinar on April 9, 2008 at 1 p.m. Learn the answer to the number one question that homebuilders ask us, “Who will manage the blog?” As well as many others.

Homebuilders, developers and agents will benefit from the increased Search Engine Optimization blogs create for their websites. Blogs increase referral traffic and organic SEO by providing fresh content on a regular basis.

Mitch Levinson, Internet Marketing, CRM, SEOInternet Marketing expert Mitch Levinson and Social Media expert Carol Flammer explain how to set up a blog and get started. Everything from where to host your blog, to who should moderate or manage the blog will be discussed. Learn how blogging can help you gain and maintain a competitive advantage.

What you will learn:
• What is a blog?
• How can blogging help my company?
• Should I blog on my site or someone else’s?
• What about comments?
• How does blogging increase website traffic?
• Can I build my own site?

The Art of Opportunity

Real Estate Blogs March 21st, 2008

Kairos Development seized an opportunity to utilize blogging as a form of Internet Marketing for their communities with the launch of The Art of Opportunity.

The Art of Opportunity, Kairos Development Corporation’s blog

The blog, built and moderated by Top Builder Blogs, promotes the developer’s luxury communities, The Astoria at the Aramore and Avignon at Vinings.

Social Media Agency Sponsors REtechSouth

General Info March 17th, 2008

retechsouth125.jpgAtlanta Bloggers, here is your chance to rub elbows with fellow bloggers from all over the U.S. The REtechSouth conference is taking place on March 27, 2008 at the Hilton Atlanta Northeast. This is a don’t miss event.

The real estate business has changed dramatically because of the influence of blogging, video, listing syndication, and other web 2.0 realities. We also know that it is continuing to move & change very quickly. Atlanta Realtors, Brokers & Builders are coming together in Atlanta on March 27th to get re-connected, and take the pulse of the ever changing tools at the REtechSouth Conference.

Top Builder Blogs founder, Carol Flammer of Flammer Relations, Inc. is one the speakers at this interactive symposium. Additionally, Flammer Relations, Atlanta’s Premier Real Estate Social Media agency, is a Gold sponsor of REtechSouth.

Skyline at Lindbergh is Blogging

Real Estate Blogs March 6th, 2008

Skyline Condos Launch Blog

Top Builder Blogs is pleased to announce The Skyline Report a blog about living at Skyline at Lindbergh. Learn more about the skyhomes at Skyline and MCL properties by subscribing to The Skyline Report’s RSS feed.

Who Will Manage the Blog?

Blogging Tips March 1st, 2008

The number one question that homebuilders ask us is, “who will manage the blog?” Your homebuilding or community blog could be moderated by someone within your homebuilding organization — your sales director or marketing director. Or you can outsource this task to the expert Bloggers at Top Builder Blogs, we are finding that this is a very popular option! Contact us today to discuss launching a blog and ongoing blog posting and moderation. Top Builder Blogs will build, moderate and maintain your Builder Blog to keep you ahead of the competition while maximizing you SEO.

Heron Bay Blog Launches

Real Estate Blogs February 27th, 2008

Heron Bay BlogTop Builder Blogs recently launched the Heron Bay Blog for Heron Bay Golf and Country Club. Named community of the year by the Greater Atlanta Home Builders Association, Heron Bay was carefully planned to preserve the area’s natural beauty with an abundance of green space. The community features amazing amenities and an active homeowners association. Read more about Heron Bay activities on the blog.

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