Homebuilders and developers – are you seeking ways to increase traffic to your website? If not, read no further! If so, here are three reasons you should have a blog.

1. Increased traffic to your website due to the SEO (search engine optimization) created by blogging. Increased traffic will come due to higher search engine results as well as a trickle of referred, highly targeted traffic from the blogs. Your main website can then concentrate on turning visitors into homebuyers.

2. More of your main website’s pages will appear in search results because blog posts will link to secondary pages within your website.

3. Reputation Management – You can put out fires fast. Not only can you “drown out” negative vibes in the cybersphere, you can constructively address potential customers’ concerns, maybe even put a positive spin on potential liabilities by showing a “real” human face away from the corporate web site.

If you find this inspiring, contact us and let’s work together to put the Internet to work for you. We teach classes on social media for home builders as well as blogging for builders and more.


  1. 1
    Mehul Vansdadiya
    May 31st, 2008 at 9:17 am

    Dear Carol,

    You tips is practical.

    I am planning to insert a blog to my website http://www.morbiceramicindustry.com/ can you tell me how can I do with little costs?

  2. 2
    June 5th, 2008 at 5:37 pm

    I agree. a blog is a great way to receive feedback. We will be doing a blog for our builder site very soon.

  3. 3
    Salisbury Homes
    June 24th, 2008 at 4:36 pm

    This is definitely becoming a must for almost all industries especially for the real estate industry and homebuilders.

    Thank you for writing about a great topic.

  4. 4
    November 17th, 2008 at 1:09 pm

    I love blogs and I also agree that the internet is the way of the future. I just created a contractor builder website for businesses to advertise at low rates.

    Example of listings:

    Commercial Contractors Concrete and Masonry Deck Building Decorating Demolition Door Installation Drywall and Plaster Electrical Engineers Flooring Installation General Contractors General Repair Gutters and Spouting Handyman and Maintenance Home Building HVAC Insulation Installation Interior Design Kitchen Renovation Landscape Locksmiths Overhead Door Painting Paving Plumbing Pools & Aquatic Services Roofing Contractors Security System Siding Installation Tile and Marble Installation Waterproofing Window Installation………

  5. 5
    Rick NHS
    January 19th, 2009 at 1:55 pm

    I’ve been preaching the same thing to many of our homebuilder clients for years now. It surpsrises me how many are simply not interested in the benefits of having a company blog. And those who do have a blog, won’t regularly post on it.

    For the homebuilders who come across this post… BLOG! Blog daily! Secure publishing power with the search engines to secure your voice to the masses!

  6. 6
    Jim Deitch
    January 28th, 2009 at 1:39 pm

    We could not agree more. Our blog has increased traffic tremendously and we are receiving great feedback. See for yourself.


  7. 7
    Build Writewell
    March 18th, 2009 at 5:27 pm

    We have added a blog to our website http://www.brandsconstruction.com/Blogb2/blog5.php and have also increased our traffic tremendously as well as providing great useful content to potential customers desiring to remodel a kitchen or bathroom. Another part of our blog section has garage planning information. A great reason to have a blog is to organize your planning information and make it readily available for your customer to view.

  8. 8
    D McAlexander
    March 25th, 2009 at 6:00 pm

    Our blog has been a very positive addition to our house plan website http://www.AssociatedDesigns.com. We get as much traffic as from a pay per click campaign.

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