Archive for October, 2013

mRELEVANCE Launches New Website for Greater Atlanta HBA

Business Blogs, Real Estate Blogs October 18th, 2013

mRELEVANCE, LLC announces the launch of the new Greater Atlanta Home Builders Association (HBA) website Designed with members in mind, the new site provides important and timely information that is easily accessible.

Mitch Levinson, managing partner with mRELEVANCE states, “At mRELEVANCE we are dedicated to building and implementing relevant marketing programs; starting with a user-friendly website. I believe the newly improved Greater Atlanta HBA website will become a valuable resource for anyone looking for information about Atlanta home building, including industry professionals and potential home buyers.”

Greater Atlanta Home Builders AssociationThe new site organizes more than 100 pages of content in a format that makes information easy to find. This is achieved through the site’s intuitive layout and navigation. The calendar of events is displayed on each page of the site, and a map on the homepage shows the organization’s geographical reach. The interactive map provides access to the Find a Member page, where member listings can be searched via Quick or Advanced search functionality.

Improved social media connectivity on the site encourages more interaction on the various social sites. The HBA blog and Twitter feed are both displayed on the home page allowing easy access to the latest HBA news and events. Additionally, all of the association’s social media profiles can be accessed through icons displayed prominently along the top right of the site.

The Greater Atlanta HBA is the non-profit professional trade association dedicated to promoting, protecting and preserving the home building industry in Atlanta. Founded in 1945, the association is composed of 10 geographic chapters, eight specialized councils and represents1,000 member companies.

mRELEVANCE Launches Keystone Custom Homes Realtor Blog

Real Estate Blogs October 2nd, 2013

Keystone Custom Homes Realtor BlogmRELEVANCE, LLC announces the launch of the new Keystone Custom Homes Realtor blog, The Keystone Rewards Realtors blog will help the Pennsylvania home builder better connect with and reward hardworking co-op Realtors who  sell their homes.

“Co-op Realtors are the backbone of this company. Without them, we could not provide outstanding customer service to our home buyers,” stated Janette Hawkins, Vice President of Marketing and Internet Technology with Keystone Custom Homes.

The blog will feature information on Keystone Custom Homes’ latest incentives, community news, Realtor-only bonuses such as the Ambassador program, exclusive contests and special invitations to Realtor and community events. Aside from company news, Realtors will also have access to general information on the local real estate market.

In addition to the blog, which Realtors are encouraged to subscribe to, the new website also features a Realtor of the Month section, a registration form for Realtors to provide more information about themselves and their buyers, links to all of Keystone Custom Homes’ social media profiles, general information on their ambassador program and a special Realtor events section. The Pennsylvania builder has also created a custom Facebook tab for Realtors to easily access the blog.

Carol Morgan, managing partner with mRELEVANCE says, “It is great to see home builders connecting with one of their most important audiences. Many builders have not refocused on Realtors since the downturn. It is nice to see Keystone Custom Homes focus on them as a key ingredient of its success.”

Keystone Custom Homes, a Pennsylvania and Maryland home builder celebrating its 21st anniversary, has been Central Pennsylvania’s leading builder for the past seven years and is a three-time winner of “America’s Best Builder Award.” With 44 communities offering both single-family homes and townhomes in a variety of floor plans and options, it’s no wonder more homebuyers are choosing to improve their life with a new home from Keystone.

Blogs for Home Builders by mRELEVANCE