mRELEVANCE launched HBA Blog earlier this month. For home builders associations and building industry associations this is “blogging made easy.” This FREE blogging platform was officially launched at the 2009 National Association of Home Builders Executive Officers Council (EOC) Conference in Louisville, Ky.

mRELEVANCE Managing Partners Mitch Levinson and Carol Flammer taught EOCs how to use the site during Social Media Lab: Building a Social Media Program from the Ground Up.

Blogging increases the online visibility for associations and their members. mRELEVANCE created this platform to make blogging easy for HBAs. Best of all, with the mRELEVANCE team supporting the site, HBAs will have support from industry insiders every step of the way.

For more information, visit www.HBABlog.com.

Circle 75, a luxury Cobb County townhome community with a coveted Atlanta address, just launched a blog! www.Circle75News.com offers a live, work, play environment with a great location only minutes from the Cobb Galleria, Cobb Energy Center and popular Atlanta restaurants. The Circle 75 news blog will offer homeowners and potential home buyers information about Circle 75 buyer incentives, area events and community news.

“Having a community blog available to both homeowners and potential home buyers allows Circle 75 to connect with its current and prospective residents and allow them to connect with one another in a new way,” said Carol Flammer, MIRM, managing partner of mRELEVANCE. “Circle 75’s blog offers up to date information about the community and local events in a way that a standard Web site or brochure cannot.”

The blog will be updated frequently, allowing residents to find timely information on happenings in their community, as well as allowing Circle 75 to announce relevant community news and current incentives and promotions for Read the rest of this entry »

mRELEVANCE is pleased to launch a blog for Construction Resources, Inc.  Now you can find all of your kitchen and bath news online at Construction Resources Blog – a one-stop shop for kitchen and bath news.

Construction Resources, Inc. is a 39-year-old company that provides residential and commercial builders/remodelers, as well as homeowners, with a one-stop shop for their kitchen and bath needs. The staff at Construction Resources, Inc. has the ability to provide products from several sister companies including Atlanta Marble Mfg., Atlanta Kitchen, Inc., Atlanta Glass & Mirror, Inc. and Atlanta Garage Doors & Fireplaces, LLC. By offering a diverse selection, Construction Resources, Inc. allows customers to simplify their Read the rest of this entry »

mRELEVANCE announces the launch of Brock Built Blog for well-known Atlanta Intown home builder, Brock Built. The blog will feature news on this EarthCraft builder’s homes, incentives, agents and more giving homebuyers additional opportunities to find and interact with the builder online.

Steve Brock has been building and developing Atlanta intown neighborhoods for 25 years. The builder has developed more than 1,000 homes and literally changed the landscaped of Atlanta’s Westside.

Congratulations to Brock Built on their beautiful new blog and the start of a social media program.

Austin, TX builder, Sterling Custom Homes has launched a blog. Built by mRELEVANCE, the blog will provide a way for this Austin custom home builder to keep their prospective buyers informed about new communities, awards, new home plans, incentives and much more. If you are looking for beautiful, well-built, new Austin Custom Homes, look no further than Sterling Custom Homes.

Look for more news on the Sterling Custom Homes’ social media marketing program in the near future from the team at mRELEVANCE. This home builders blog is just the first step in building their online social media presence.

For infomation on how you can start a social media program or launch an optimized blog, contact mRELEVANCE.

We recently launched the beautiful Glen Lake Web site, www.GlenLakeAtl.com. This highly optimized site is part of the social media marketing strategy created for the Sandy Springs apartment community by the mRELEVANCE team.

Mitch Levinson, MIRM, CSP, MBA, managing partner of mRELEVANCE, LLC, comments, “The Glen Lake Web site beautifully demonstrates all of the reasons apartment seekers love this community. The strong branding and design by Next Step allowed us to create an interactive Web site with a blog that effectively brings the community to life.”

The news section of the Web site is built as a blog, and regular updates keep prospective residents in the know about upcoming events and activities.

Levinson comments, “The Glen Lake Web site is the core building block of the entire social media program for the community. Other components of the social media marketing program include blogging, social networking, social bookmarking and more.”

Sign up for ongoing updates from Glen Lake by visiting http://www.glenlakeatl.com/feed/.

Now potential homebuyers can find more information than ever on Bowen Family Homes at the Bowen Family Homes Blog. This is just one of several social media sites that mRELEVANCE has launched recently to help this builder engage with home buyers where they are shopping — online!  Make sure to also visit Bowen Family Homes on Facebook and Twitter.

Homebuilders and developers – are you seeking ways to increase traffic to your website? If not, read no further! If so, here are three reasons you should have a blog.

1. Increased traffic to your website due to the SEO (search engine optimization) created by blogging. Increased traffic will come due to higher search engine results as well as a trickle of referred, highly targeted traffic from the blogs. Your main website can then concentrate on turning visitors into homebuyers.

2. More of your main website’s pages will appear in search results because blog posts will link to secondary pages within your website.

3. Reputation Management – You can put out fires fast. Not only can you “drown out” negative vibes in the cybersphere, you can constructively address potential customers’ concerns, maybe even put a positive spin on potential liabilities by showing a “real” human face away from the corporate web site.

If you find this inspiring, contact us and let’s work together to put the Internet to work for you. We teach classes on social media for home builders as well as blogging for builders and more.

Top Builder Blogs focuses on building blogs for real estate related companies; however, on occasion we just like to do something nice for the community. We recently built a blog for Advocates for Children a group that assists children in Northwest Georgia. Read more about this group and their upcoming Duck Derby on their new blog.

The Flammer Relations Social Media team (Led by Social Media Manager Laura Everett and Account Manager Amanda Winters) provided blog training to the Advocates for Children staff. They embraced social media and are enjoying the increased traffic to their web site.

For more information on real estate blogging and social media optimization, contact us at www.mRELEVANCE.com

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