Browsing Category: "Blogging Tips"

Social Media Expert Publishes Third Book Social Media 3.0

Blogging Tips July 1st, 2013

Social Media 3.0Rev up your social media program with Social Media 3.0, a new book by Carol L. Morgan, managing partner of mRELEVANCE, LLC. Morgan’s third book, published by MyHome Press, offers tips and advice to companies for creating a strategic social media marketing program.

Social Media 3.0 is designed to help businesses take their social media presence to the next level,” explains Morgan. “The book includes content that will help reader’s understand how the various generations use social media, tips to set up a program and ways to integrate social media into strategic marketing.”

In a clear and concise style, Morgan explains how to engage consumers through social media. She provides content suggestions for creating and maintaining a blog, and even shares real-life case studies of social media campaigns. Morgan also includes details on:

  • Mobile websites
  • Updates to search engine optimization (SEO), including Panda and Penguin
  • Gaining Facebook likes and Twitter followers
    How to get started with podcasting
  • Obtaining more connections on LinkedIn

Additionally, Social Media 3.0 features how-to tips for new social media tools such as Pinterest, Google+, Tumblr, Instagram, Houzz and Foursquare.

Morgan has more than 20 years of experience in public relations and marketing. In addition to being a managing partner of Marketing RELEVANCE, a marketing, communication and interactive agency with offices in Atlanta and Chicago, she teaches social media seminars across the country.

Morgan’s past books, Social Media for Home Builders and Social Media 2.0: It’s Easier Than You Think, were both top sellers for NAHB BuilderBooks, the publishing arm of the National Association of Home Builders. To purchase Social Media 3.0, visit or call 800-223-2665.

For more information, contact Carol Morgan via or connect with her on Facebook at

Six Month Sell Out Success

Blogging Tips May 16th, 2010

circle 75 blogWant to sell out your townhome community in just six months?  Launch a marketing program with a blog and search engine optimization, then discount your homes to compete with area foreclosures, throw in some banner ads and email marketing and you too could see success. The recent six month sell out at Circle 75 townhomes is due to their aggressive online program of targeting the right key words (think search phrases) and increased website traffic.

Have you thought about launching a blog, but are still struggling with the ROI (return on investment), well we can help.  Here are the metrics you Read the rest of this entry »

Three Reasons Homebuilders Should have a Blog

Blogging Tips April 15th, 2008

Homebuilders and developers – are you seeking ways to increase traffic to your website? If not, read no further! If so, here are three reasons you should have a blog.

1. Increased traffic to your website due to the SEO (search engine optimization) created by blogging. Increased traffic will come due to higher search engine results as well as a trickle of referred, highly targeted traffic from the blogs. Your main website can then concentrate on turning visitors into homebuyers.

2. More of your main website’s pages will appear in search results because blog posts will link to secondary pages within your website.

3. Reputation Management – You can put out fires fast. Not only can you “drown out” negative vibes in the cybersphere, you can constructively address potential customers’ concerns, maybe even put a positive spin on potential liabilities by showing a “real” human face away from the corporate web site.

If you find this inspiring, contact us and let’s work together to put the Internet to work for you. We teach classes on social media for home builders as well as blogging for builders and more.

Who Will Manage the Blog?

Blogging Tips March 1st, 2008

The number one question that homebuilders ask us is, “who will manage the blog?” Your homebuilding or community blog could be moderated by someone within your homebuilding organization — your sales director or marketing director. Or you can outsource this task to the expert Bloggers at Top Builder Blogs, we are finding that this is a very popular option! Contact us today to discuss launching a blog and ongoing blog posting and moderation. Top Builder Blogs will build, moderate and maintain your Builder Blog to keep you ahead of the competition while maximizing you SEO.

International Builder Show 2008

Blogging Tips February 4th, 2008

Looking for ways to take your Internet marketing to the next level? The Top Builder Blogs team will be at the International Builder Show in Orlando, Florida next week (Feb. 12 – 15). We are making appointments with homebuilders and developers to discuss blogging, SEO and other facets of Internet marketing. Learn how launching a blog can help you enhance key words and why having key words is important for search engine marketing.

Search Engine Optimization

Blogging Tips October 13th, 2007

Just a thought for the day.  Without search engine optimization a Web site or a Blog is just like putting a billboard in the desert.  If you want your buyers to find you, OPTIMIZE your site.  Optimization is the map that brings homebuyers to your site!

Blogging is a great way to increase traffic to your web site. A blog built with optimization is the best way to increase your website’s traffic.  The e-marketing professionals at Top Builder Blogs have a track record of building blogs and driving traffic to builder and developer’s web sites.

Contact us today, 770-383-3360 x20

I can’t write, how can I blog?

Blogging Tips October 12th, 2007

Are you worried about grammar, punctuation or your writing style? Maybe you should consider having us help you Blog.  Top Builder Blogs can build your blog and write posts for you.  Our Social Media team has years of online experience — both building blogs and writing posts on blogs.

Let us worry about dotting the “i”s and crossing the “t”s – we do it everyday.  Your social media expert will consult with you to create a list of topics for posts.  You will have input every step of the way as we propogate your blog with keyword rich posts sending buyers to your Web site.  For more information, call 770-383-3360 ext.20.

Looking for Creative Marketing Ideas?

Blogging Tips October 11th, 2007

Blogging is a creative and cost effective way to reach potential homebuyers.  Break away from traditional advertising methods and lead the pack.  Keyword rich, optimized blogs will drive traffic to your Web site.  Increase traffic to your Web site by 10 to 30-percent by launching an effective social media program that includes a blog.  Ask Top Builder Blogs to build a blog for you today.   

Worried about time to Blog?

Blogging Tips October 10th, 2007

No worries!  Leave the writing to us.  The same Top Builder Blog team that builds your blog can also write posts for you.  As professional bloggers, we are comfortable writing on any topic related to homes, communities, trends and more.  Put our track record of successfully propogating sites with keyword rich, optimized posts to work on your Blog. 

We can post daily or weekly.  We will set up a schedule that best suits your needs, goals and budgets. 

For more information, contact Top Builder Blogs or call 770-383-3360 extension 20.

What is a Blog?

Blogging Tips October 9th, 2007

I was telling someone about the Top Builder Blog service the other day and the question came up. What is a Blog? Many of us techies forget sometimes that some of the online lingo has not reached everyone in the Real Estate and Construction Industry.

Essentially, a blog is a journal or log that is displayed and available on the web…Web Log.. shortened to BLOG. Get more information about blogs by visiting the listing at Wikipedia, the free online encyclopedia. CLICK HERE to read more about the history and meaning of the word BLOG.

How can that apply to builders and developers? Many home building and new project development websites are already featuring News and Press Releases on the site. In many cases, these features on the web site are not being found and indexed on the web. This is great content. It could and should be of interest to those looking to buy a new home in the price ranges and locations the builder has to offer. A blog is a great way to get this information out there on the web so that people looking and doing their research for this info can find it.

Need Help? Got a question? Contact Top Builder Blogs about how blogging can enhance your Internet Marketing Plan today.

Call 770-383-3360 extension 20 or use this form on our contact page

Blogs for Home Builders by mRELEVANCE