Browsing Category: "Construction Blogs"

mRELEVANCE Develops New Website for the Greater Birmingham Association of Home Builders

Business Blogs, Construction Blogs, General Info, Real Estate Blogs August 14th, 2014

GBAHB mRELEVANCE, LLC announces the launch of the new Greater Birmingham Association of Home Builders (GBAHB) website, The GBAHB came to mRELEVANCE seeking a more unique and user-friendly design. The website is custom designed and developed for GBAHB with a large picture slider, colorful tabs and boxes for events and the news feed.

“The new GBAHB website is segmented to make it easy to use,” explained Mitch Levinson, managing partner of mRELEVANCE. “Whether you are a consumer, home builder or affiliate, the website will allow you to find helpful information in a quick, intuitive manner.” Read the rest of this entry »

mRELEVANCE Launches New Website for Boone Homes

Construction Blogs, General Info, Real Estate Blogs June 11th, 2014

Boone Homes websitemRELEVANCE, LLC is thrilled to announce its recent launch of the new Boone Homes website. With a cleaner look and a variety of exciting highlights, will help the Richmond, Virginia home builder increase engagement and lead conversion while providing a positive experience for users.

“The Boone Homes team is all about giving buyers a great home building experience by assisting every step of the way,” explained Mitch Levinson, managing partner at mRELEVANCE. “The website can further help Boone Homes capture buyers from the beginning and show them that they will be buying a quality built home.” Read the rest of this entry »

New Website for Nellie Poston Custom Homes

Construction Blogs, Real Estate Blogs May 27th, 2014

Nellie Poston Custom HomesIn late 2013, Traton Homes introduced Nellie Poston Custom Homes, an Atlanta-based home building company that offers a variety of luxurious home opportunities that range from beautiful custom market homes to a “Build on Your Own Home Site” program. The first item on the company’s “must-have” list was a website devoted specifically to Nellie Poston Custom Homes. The Atlanta home builder partnered with mRELEVANCE to design a website that showcased its custom homes, was easy to navigate and reflected the sophisticated look of the new logo.

Keeping luxury in mind, mRELEVANCE developed a website that has grand appeal and elegant flair. The company, named after Nellie Clifford Poston, mother of Traton Homes’ founders Milburn and Bill Poston, is strongly devoted to designing and building homes with integrity, dedication, quality and experience, which is exactly what mRELEVANCE wanted to portray while making the website for this home builder. Read the rest of this entry »

mRELEVANCE Launches New Website for Wright Homes

Construction Blogs, General Info, Real Estate Blogs May 13th, 2014

Wright HomesmRELEVANCE, LLC announces the launch of the new Wright Homes website. The new website reflects the Birmingham, Ala. builder’s belief that people are at the heart of what they do. The website,, is more intuitive, user-friendly and utilizes a dramatic full-width responsive design, allowing users to explore the site while on-the-go or just sitting at their desks.

“Just like their homes, the new Wright Homes’ new website has been designed and built with its customers in mind,” explained Mitch Levinson, managing partner of mRELEVANCE. “We are really excited about the new look. It’s much cleaner now with more options to discover the builder and its products.” Read the rest of this entry »

mRELEVANCE Launches Pinterest Campaign for Traton Homes

Construction Blogs, General Info, Real Estate Blogs April 21st, 2014

Traton Homes PinterestOnce again, mRELEVANCE, LLC is proving that Pinterest is a great outlet for contests and for bringing in new fans for its clients. The company recently launched the Pinterest Perfect Model Home campaign on Pinterest for Traton Homes. The contest is open now until April 30, 2014 and is offering one winner a $250 HomeGoods gift card.

To enter, participants are encouraged to pin images using #PinterestPerfectModel. If individuals are looking for a little (p)inspiration, Traton Homes recently uploaded new photos of its model home at Lafayette Square on Pinterest at Launched in conjunction with the grand opening of this model home, the Pinterest Perfect Model Home campaign is the perfect opportunity for prospective buyers to view images of the Lafayette Square model. Read the rest of this entry »

mRELEVANCE Launches New Website for Highland Homes

Construction Blogs, Real Estate Blogs November 1st, 2013

Highland HomesmRELEVANCE, LLC announces the next generation of the Highland Homes website, Featuring cutting edge responsive design and sleek new mega-menus, prospective homebuyers can easily find what they are looking for on their desktop computer, or the go from their smartphone and tablet.

“For today’s homebuyer, a builder’s website has to create a good first impression of the builder every time the buyer visits the website. Highland Homes’ new website has cool functionality, combined with killer responsive design for a great user experience throughout the entire home buying experience,” said Mitch Levinson, managing partner of mRELEVANCE.

Visitors are greeted by a rotating slider of images that showcase interiors and exteriors of Highland’s homes on the homepage, where they will also find information on the latest special offers, the most recent blog posts, a contact form and links to all of the builders social media profiles.

Utilizing Google Map technology, buyers can quickly see homes in all of the builder’s markets or zoom to the community level to view more details. The zoom level controls the number of communities displayed below the map, so the home buyer will only see those communities within their area of interest. Plus, the addition of the “Find Your Home” mega menu allows site visitors to quickly search for communities by a particular location or by floor plan to see ready to own homes and current promotions. Once a region is selected, more information on the communities in that area and enlargeable thumbnail galleries are displayed.

A second mega-menu was added to the “Build with Us” section, where homebuyers can learn about the construction process, the personal selection studio, the builder warranty, preferred lenders, FAQ and read homeowner testimonials. The use of these dynamic mega-menus is better than typical standard drop down menus because site visitors can quickly see all of the link options available with a short preview of the content.

Highland Homes has been building new homes in Florida for more than 10 years. With homes affordably priced from the low-$100,000s and more than 30 stylish home designs to choose from, buyers are sure to find the perfect home in one of Highland Homes many communities located throughout central Florida and Tampa Bay.

mRELEVANCE Launches New Awards Website for HBRA of Northern Vermont

Construction Blogs, General Info, Real Estate Blogs August 28th, 2013

Better Homes AwardsmRELEVANCE, LLC announces the launch of the new Better Homes Awards website for the Home Builders and Remodelers Association (HBRA) of Northern Vermont, The new website will help HBRA Northern Vermont organize its entire awards competition including entries and payments, judging, showcasing entries and promoting winners to the public.

Mitch Levinson, managing partner with mRELEVANCE says, “How many industry awards competitions have you entered where you had to print the application, fill it out and mail it in? Or, are you an industry expert that has had to sort through dozens of pieces of paper while judging an awards entry? The goal of the new Better Homes Awards website is to streamline the awards process into an easy-to-use online format that eliminates paper and wasted time.”

The online awards platform allows association members to submit their projects completely online, and save or update entry information anytime during the submission period. Judges can login to the “judges only” section to review and score assigned projects online at their leisure.

All complete entries along with their images and descriptions will be displayed publicly on the site, and users can choose to view the entries for the various award categories. This public display feature facilitates one of the coolest new offerings for HBRA of Northern Vermont, the People’s Choice Award. This separate category allows the public to vote on the project they think is the Best Overall Project. When submitting their entries, members can upgrade their entry to be included in this category. Voting for the People’s Choice Award will take place during a two-week period in September. Those interested in participating can vote once each day during this time, and the winner will be announced at the Better Homes Awards event.

This site’s simple navigation system has the ability to create an account for both members and judges, and information on how to enter, the award categories and judging. mRELEVANCE also created an instructional video to assist association members in the entry process.

The Better Homes Awards celebrate its 36th year as the official awards program of the HBRA of Northern Vermont in 2013. The more than 20 award categories recognize the fine craftsmanship and excellence in housing design, architecture, interior design, landscaping and remodeling of the association’s members.

mRELEVANCE Launches New Harris Doyle Homes Website

Construction Blogs, Real Estate Blogs April 1st, 2013

Harris Doyle HomesmRELEVANCE, LLC announces the launch of the new user-friendly Harris Doyle Homes website at The site offers homebuyers interactive functionality including responsive design and customized mapping capabilities.

Mitch Levinson, managing partner with mRELEVANCE states, “Responsive design is a hot, new technical term for how websites are designed today. But it is really a simple concept for the end user; it means they are able to easily browse the site from their smartphone, tablet or personal computer. The site is smart enough to recognize the device they are on and respond by displaying website information in a way that maximizes viewing it on that device – whether large or small.”

The website offers an interactive Google map that gives site visitors the ability to see local hotspots near each community including restaurants, bars, shops, schools and grocery stores. These maps are accessible from each community page, visit the Alden Glen community to try it out –

The site’s fresh new design includes easy navigate for browsers, including a new “mega menu” for new homes that expands to highlight all available communities.

Harris Doyle Homes was founded by two second-generation homebuilders from Birmingham, Ala. Their mission is to provide their customers with high quality Birmingham new homes that exceed their expectations in terms of design, amenities and customer service.

To learn more about mRELEVANCE’s website design services, click here.

mRELEVANCE Launches New Cardinal Construction Website

Construction Blogs January 2nd, 2013

Atlanta home remodelingmRELEVANCE, LLC announces the launch of the newly enhanced Cardinal Construction site The revamped website provides homeowners with a refreshed listing of design/build services, updated portfolio images, information about the company, testimonials, awards and a new blog.

In addition to builder and community information, the redesigned website is fully integrated with Cardinal Construction’s social media sites including Facebook and Twitter.

One of the most important features for potential homeowner is the site’s portfolio section where they can view images of completed projects including room additions, exterior remodeling, basement finishing, bathroom remodeling, Atlanta kitchen remodeling and custom home building. This really helps homeowners visualize what their remodeled home might look like, especially because they can see before and after images of recent projects.

Another important feature of the new site for consumers is the blog, which highlights not only recent projects the company has worked on, but also industry trends, seasonal maintenance tips, press mentions and more.

Mitch Levinson, managing partner with Marketing RELEVANCE states, “The new site does a fantastic job of highlighting the talent of the Cardinal Construction team. It provides homeowners with easy navigation and lots of photos to help them really see the possibilities for their remodel or custom home.”

Cardinal Construction is an award-winning full service design/build Atlanta home remodeling and custom building company based in Duluth, Ga. Since 1999, their business philosophy has promoted exceptional quality, value and service for all of their customers. For those searching for the perfect solution for their medium to large-scale remodeling and custom building needs, Cardinal Construction is the choice that will make your dreams come true.

New Home Builder Blogs Directory

Construction Blogs, General Info, Real Estate Blogs May 1st, 2012

Highland Homes BlogLooking for the latest building industry news? Stay up to date with the new home builder blogs directory on This directory, created by mRELEVANCE, compiles almost 400 nationwide home builder blogs into one easy to use resource.

Blogs are an important piece of any company’s marketing strategy because they increase website leads, build website traffic, improve search engine optimization, improve online reputation, build brand and provide visitors with a way to engage with a company as well as current content. Blogs also act as a central hub for content across all social media platforms.

Home builder’s use blogs to promote special incentives, new communities, standing inventory, locations, expertise and industry trends.

Carol Flammer, managing partner of mRELEVANCE states, “We hope you will find our new home builder blog directory useful for connecting and engaging with builders. It is wonderful to see so many builders utilizing social media and blogs as a core part of their online marketing strategy.”

The directory is a valuable addition to Top Builder Blogs, which is a product of mRELEVANCE that contains information on blogging tips, the latest blog launches and more.

Blogs for Home Builders by mRELEVANCE