mRELEVANCE, LLC recently launched a new Web site for Atlanta’s About Sales, Inc. The new site features information about the firm and its services as well as offers an easy-to-use home search function. In the real estate industry, the corporate Web site is just about the most important tool a company can have. With 85-percent of all home shoppers starting their search for a new home online it is important to have a well-built real estate website. If the Web site is confusing, too slow to load or unsearchable, then online shopper will move on without thinking twice.

The About Sales Web site offers homebuyers an up-to-date, easy-to-use list of homes for sale across Georgia. The ability to search Read the rest of this entry »

Social Media will be the HOT topic at the International Builders Show in Vegas this year but for those not going to IBS, there is no need to worry. mRELEVANCE founders, Carol Flammer, MIRM and Mitch Levinson, MIRM, will present the basics of Social Media at The Housing Center on Wednesday, Jan. 28 from 8:30 a.m. to 12:30 p.m. The class, offered through the Greater Atlanta Home Builders Association (HBA), will focus on three main ideas: Social Media program basics, Social Media’s influence on SEO and how to use Social Media to relate to buyers. Social media marketing, social media optimization and social networking are all components of an effective Internet marketing program. Corporate brands are now built online. Whether you are planning a simple news blog on your website or implementing a full blown Social Media campaign, Carol and Mitch will demonstrate how Social Media increases key words and enhances search engine optimization.

Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube, Twitter and more. The Internet is rapidly evolving, so don’t miss your opportunity to learn how to maximize your return on investment (ROI). To register for this class call 770-938-9900 pr visit Greater Atlanta HBA’s Events/Classes page. Cost to attend is $75 for HBA members and $150 for non-members. This hands-on workshop includes creating your own social bookmarking account, so don’t forget your laptop. Email any questions to education@atlantahomebuilders.com or call 678-775-1469.

So by now you know what Spam is and wish you could find a way to eliminate it from your email box.  Have you heard of Bacn?  It is one of my favorite foods for breakfast, but in the digital world it is much more than that.  Pronounced Bacon, this is a powerful internet marketing tool that you have most likely embraced, but haven’t heard a term for!

Bacn refers to electronic messages send by a service that you subscribe to and receive notifications from. Basically this is anything you have opted in for — RSS feeds, sales flyers, newsletters and much more.

Our number one tip on Bacn is keep your messages relevant to your readers.  Don’t risk them considering your Bacn Spam and opting out.

Contact mRELEVANCE for home builder marketing strategies including social media for home builders and blogging.

Top Builder Blogs focuses on building blogs for real estate related companies; however, on occasion we just like to do something nice for the community. We recently built a blog for Advocates for Children a group that assists children in Northwest Georgia. Read more about this group and their upcoming Duck Derby on their new blog.

The Flammer Relations Social Media team (Led by Social Media Manager Laura Everett and Account Manager Amanda Winters) provided blog training to the Advocates for Children staff. They embraced social media and are enjoying the increased traffic to their web site.

For more information on real estate blogging and social media optimization, contact us at www.mRELEVANCE.com

Online definitions for common Blog Terms:

Blog: short for Web log, an online journal.

Dashboard: the administration area of your blog that facilitates posting, moderating comments, uploading files and much more.

RSS: Really Simple Syndication, an easy way to distribute your blog news via email or Internet sties.

SEO: Search Engine Optimization, what you do to attract the search engines to your site that ranks it high in SERP results

SERP: Search Engine Results Placement, where you rank in the organic search results when you Google a phrase like, “top builder blogs.”

We will continue to add to these over time.

Top Builder Blogs founders Carol Flammer, MIRM and Mitch Levinson, MIRM are offering an Agent Direct Webinar on April 9, 2008 at 1 p.m. Learn the answer to the number one question that homebuilders ask us, “Who will manage the blog?” As well as many others.

Homebuilders, developers and agents will benefit from the increased Search Engine Optimization blogs create for their websites. Blogs increase referral traffic and organic SEO by providing fresh content on a regular basis.

Internet Marketing expert Mitch Levinson and Social Media expert Carol Flammer explain how to set up a blog and get started. Everything from where to host your blog, to who should moderate or manage the blog will be discussed. Learn how blogging can help you gain and maintain a competitive advantage.

What you will learn:
• What is a blog?
• How can blogging help my company?
• Should I blog on my site or someone else’s?
• What about comments?
• How does blogging increase website traffic?
• Can I build my own site?

Atlanta Bloggers, here is your chance to rub elbows with fellow bloggers from all over the U.S. The REtechSouth conference is taking place on March 27, 2008 at the Hilton Atlanta Northeast. This is a don’t miss event.

The real estate business has changed dramatically because of the influence of blogging, video, listing syndication, and other web 2.0 realities. We also know that it is continuing to move & change very quickly. Atlanta Realtors, Brokers & Builders are coming together in Atlanta on March 27th to get re-connected, and take the pulse of the ever changing tools at the REtechSouth Conference.

Top Builder Blogs founder, Carol Flammer of Flammer Relations, Inc. is one the speakers at this interactive symposium. Additionally, Flammer Relations, Atlanta’s Premier Real Estate Social Media agency, is a Gold sponsor of REtechSouth.

Carol Flammer, MIRM and Mitch Levinson, MIRM once again combine the best of blogging and SEO to present an Agent Direct Webinar titled, “Tracking & Analysis: What do Online Homebuyers Want?” Visit Agent Direct for more information on how to unravel the mystery of tracking and analysis. This Webinar takes place on February 27 at 1 p.m. est.

Learn what to look for in your reports to increase Internet leads, click throughs and the number of contact forms your receive. Where should you spend your online marketing dollars, how can you increase your SEO and much, much more.

Carol Flammer, MIRM and Mitch Levinson, MIRM speak to the Metropolitan Builders Association (MBA) in Milwaukee, WI on Internet Marketing including pay per click campaigns, SEO, Blogs and more on Tuesday, January 29, 2008. The Web 2.0 Duo’s seminar is part of the MBA’s Residential Sales & Marketing Symposium.

Sales and Marketing directors and new home builders alike will find new ways to make the Internet and Web 2.0 work for their companies.

Flammer states, “The Internet offers trackability and thus added credibility to the age old profession of public relations. When true relationship based public relations goes online it becomes relevant social media. Web 2.0 and blogging has opened and entire new world for promoting new home communities, builders and developers online. It is available 24/7 and it is interactive.”

Have you thought about launching a blog for your building or development company? Blogging is a great way to increase your exposure to potential home buyers via the Internet — after all, we know that 85% of them shop online first.

Can your buyers find you online? Or are they finding other Internet savvy builders first? Not all Blogs are created equal. Build your blog with the best optimized platform possible — use Top Builder Blogs, a partnership of Atlanta’s award-winning social media agency, Flammer Relations and Internet Marketing experts, MLC New Home Marketing. Top Builder Blogs specializes in real estate — builder blogs, developer blogs and new home community blogs.

Let us build it and train you  how to use it!