Blogs are an important piece of any company’s marketing strategy because they increase website leads, build website traffic, improve search engine optimization, improve online reputation, build brand and provide visitors with a way to engage with a company as well as current content. Blogs also act as a central hub for content across all social media platforms.

Home builder’s use blogs to promote special incentives, new communities, standing inventory, locations, expertise and industry trends.

Carol Flammer, managing partner of mRELEVANCE states, “We hope you will find our new home builder blog directory useful for connecting and engaging with builders. It is wonderful to see so many builders utilizing social media and blogs as a core part of their online marketing strategy.”

The directory is a valuable addition to Top Builder Blogs, which is a product of mRELEVANCE that contains information on blogging tips, the latest blog launches and more.

The blog is a great resource for current and potential homebuyers to learn about everything KM has to offer. Posts on the site are organized by news, locations, promotions and videos. Additionally, the blog has a featured home section, links to all of KM Homes social media sites, a subscription option and a search function.

KM Homes has communities in the Gwinnett, Forsyth, Fulton and Cobb County areas with home prices ranging from the low $200,000s to the high $500,000s. Communities include Waterford Bluff, StoneCrest at Johns Creek, Sentinel Chase, Parkside at The Polo Fields, Kingston Manor Park, Kendrix Ridge, Highland Creek, The Enclave at Turnberry and Evans Farms.

KM Homes provides new luxury homes in locations where you want to live. The interior design options are always of the highest quality including hardwood floors, upgraded cabinets, granite countertops and much more. For those looking for more than just a home, fabulous amenity packages can be found offering community pools, tennis courts, sidewalks, playgrounds and cabanas. For more information, please visit www.KMHomes.com.

If your business is looking to build a blog or for help getting your existing blog up to date, contact Marketing RELEVANCE.

“The new website provides homebuyers with a suite of tools to help them get the most for their money in these uncertain economic times. It also helps homebuyers find resources for loans, news about the housing market as it relates to foreclosures and featured articles on some of the best deals on foreclosures available today,” said Carol Flammer, managing partner of mRELEVANCE.

Additionally, there is information about preferred lenders, a library of press releases, information about rental opportunities through WEGO Property Management, video home tours through YouTube and a portal to a full directory of online listings. All of this is tied together with social media functionality through Facebook, Twitter, YouTube and more.

Georgia Home Foreclosures has been pleased with the development of the site, which has proved to be an effective tool for delivering relevant information to homebuyers. “We saw tremendous traffic the first month the site launched,” said Tara White, Sales Manager for Rialto Capital Management.

mRELEVANCE would love to create your new website design. Just give us a call!

This is the fourth consecutive year that mRELEVANCE has won OBIEs for award-winning Internet marketing. In 2008 the agency won Best E-Marketing – Best Interactive Application for its Heron Bay Golf and Country Club campaign. The agency was recognized in 2009 for Best Interactive Application for Atlanta’s favorite news blog, www.AtlantaRealEstateForum.com. In 2010 mRELEVANCE won awards for the Bowen Family Homes blog and Circle 75 Townhomes.

The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 31th anniversary in 2011. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in of Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.

Home builder marketing firm mRELEVANCE, LLC is pleased to announce the launch of Premier Communities’ blog, www.PremierCommunitiesBlog.com. This highly optimized blog is at the core of the overall social media marketing strategy created for the Washington state builder by the mRELEVANCE team.

“The mRELEVANCE team’s expertise has really helped to jump-start our social marketing program,” said Marisa Thorson, marketing director with Premier Communities. “Our new blog is a great way to bring our communities to life on the Internet and engage with our homebuyers!”

Premier Communities’ blog is fully integrated with its website and other social media accounts including Facebook, Twitter, LinkedIn, Flickr, Stumble Upon and YouTube.

Visitors will be able to get news from every Premier Communities neighborhood under the “Locations” tab. The “Testimonials” tab is a feature that will give blog visitors an idea about what homebuyers love best about living in a Premier Communities home.

“Premier’s blog is a key component of the builder’s social media plan,” said mRELEVANCE managing partner, Carol Flammer. “Having a blog in addition to a website is a great way to keep prospective buyers and homeowners engaged with their homebuilder as well as the community they live in.”

Premier Communities has been building homes in the Washington area since 1998. The builder has communities in Puyallup, Lacey, Olympia and near Joint Base Lewis-McChord. Premier is dedicated to providing buyers with affordable pricing without compromising quality and continually works to enhance its homes features.

The new site is a highly sophisticated, multi-category blog providing an intuitive and user-friendly experience. The website is fully integrated with every aspect of the web that visitors expect to find online with features such as multiple blogs, RSS syndication, social media, video and more. By using the new Find-a-Pro search tool, site visitors can connect to with hundreds of builders, remodelers and their associates in the Greater Springfield area. Furthermore, the website was built to be easily modified, updated and augmented, and is also future-proofed to easily undergo changes to accommodate tomorrow’s technology.

“mRELEVANCE held my hand through a top-to-bottom overhaul of the HBA site,” Matt Morrow, CEO of the Home Builders Association of Greater Springfield, said. “The new site is more flexible and will allow for changes and updates without another costly overhaul or substantial additional contracting as our needs inevitably change in the future.”

Both mRELEVANCE and Morrow believe this interactive website is the direction that trade associations should head in when they design or re-design their web presences. “Every HBA in the country should be considering this approach to their web presence moving forward,” Morrow said.

The Home Builders Association of Greater Springfield is the voice and advocate for construction professionals leading the way to protect and promote housing, and preserve the American dream of home ownership. The HBA is a professional trade association whose members are committed to ethical business practices, the highest construction standards, the education of our members and the community, and serve as the political voice of the industry.

For more information on how you can get a Top Builder Blog, visit mRELEVANCE.

To enter, all you have to do is subscribe to the site’s daily email! Here are the steps:

1) Visit www.AtlantaRealEstateForum.com

2) Click on the “Subscribe” tab at the top of the page.

3) Enter a valid email address into the box.

4) Confirm your email address.

5) Enjoy the top Atlanta real estate stories delivered straight to your inbox each morning!

*iPad to be awarded in the form of a $499 Apple Gift Card. Not redeemable for cash. To be eligible, email addresses must be valid and subscribers must be active/confirmed emails.

Drawings for iTunes gift cards will be held on May 31, June 30 and July 29. The iPad drawing will be held on August 31.

For more information on the promotion visit the Summer Launch Pad Giveaway.

“RealtyJoin 2.0 is a spectacular site, and is only going to get better with the continued involvement of mRELEVANCE,” said Andy Heller, co-founder of Realty Join. “The mRELEVANCE team did not just take on our project, they embraced it.”

“The new RealtyJoin will enable users to increase their business by starting online conversations with buyers, sellers, architects, contractors, brokers, suppliers and other industry professionals,” said Mitch Levinson, managing partner of mRELEVANCE. “With people registering on the site, filling out their profiles and connecting with others, the website is already becoming the ‘go-to’ place for real estate industry connections. A number of high profile groups such as the Atlanta Board of Realtors®, Foreclosure.com and RIS Media are already participating and attracting new members through the affiliate program.”

For more information on RealtyJoin 2.0 and to join the premiere social marketplace of the real estate industry, visit www.RealtyJoin.com.  For information on how you can have a Top Builder Blog too, contact mRELEVANCE.

Built by mRELEVANCE, the blog provides residential contractors and builders with a resource that contains information about how to improve building and business skills, what industry specific training you need to stay current in your field and new classes for continuing education requirements.

The Home Builders University offers web-based interactive learning platform that includes many benefits such as:

• Access courses online at any time.
• Learn at your own pace.
• Start, stop and restart your courses as necessary.
• No travel=Save valuable resources such as time and money.

Plus, registration on the site is easy. Just visit the Home Builders University website to view classes or to get started.

mRELEVANCE,LLC is an Internet marketing, social media and public relations firm that operates at the intersection of social and search to build online and off-line relationships. To learn more about mRELEVANCE, visit the website or call 770-383-3360 or 847-259-7312.

The Key and SAMMY Awards are presented annually to outstanding leaders in the Chicago real estate industry  for excellence in new construction, renovation, interior design and marketing. This year marked the 38th annual awards ceremony.

If you would like more information on how mRELEVANCE can help your home building company take its marketing to a whole new level with a Top Builder Blog, then you are on the right blog! The team at mRELEVANCE is  here to help make all of your online efforts more effective and measurable. We have numerous clients who have won awards for excellence in Internet marketing and social media. Best of all, these builders, developers and communities have the leads and sales to prove the effectiveness of our programs. At mRELEVANCE we operate at the intersection of social and search where search engine optimized content is put into context for relevant audiences. Contact us today at 770-383-3360 or on the web at mRELEVANCE.