Austin, TX builder, Sterling Custom Homes has launched a blog. Built by mRELEVANCE, the blog will provide a way for this Austin custom home builder to keep their prospective buyers informed about new communities, awards, new home plans, incentives and much more. If you are looking for beautiful, well-built, new Austin Custom Homes, look no further than Sterling Custom Homes.

Look for more news on the Sterling Custom Homes’ social media marketing program in the near future from the team at mRELEVANCE. This home builders blog is just the first step in building their online social media presence.

For infomation on how you can start a social media program or launch an optimized blog, contact mRELEVANCE.

Highland Homes new blog provides homebuyers with news on this Central Florida home builder’s communities.  From incentives, to financing and the newest amenities, the site is full of information that first time home buyers can use when looking for their first home.

Be among the first to find out about community openings and new model homes.  Or just locate your perfect home in Lakeland, Tampa or the surrounding areas.

The Highland Homes blog is just one piece of the Social Media Optimization strategy for the builder.

To launch an effective blog, contact mRELEVANCE today!

We recently launched the beautiful Glen Lake Web site, www.GlenLakeAtl.com. This highly optimized site is part of the social media marketing strategy created for the Sandy Springs apartment community by the mRELEVANCE team.

Mitch Levinson, MIRM, CSP, MBA, managing partner of mRELEVANCE, LLC, comments, “The Glen Lake Web site beautifully demonstrates all of the reasons apartment seekers love this community. The strong branding and design by Next Step allowed us to create an interactive Web site with a blog that effectively brings the community to life.”

The news section of the Web site is built as a blog, and regular updates keep prospective residents in the know about upcoming events and activities.

Levinson comments, “The Glen Lake Web site is the core building block of the entire social media program for the community. Other components of the social media marketing program include blogging, social networking, social bookmarking and more.”

Sign up for ongoing updates from Glen Lake by visiting http://www.glenlakeatl.com/feed/.

mRELEVANCE, LLC is pleased to announce the launch of the Rockledge Web site, www.RockledgeAtl.com.  This search engine optimized site is part of the overall social media marketing strategy created for the Marietta apartment community by the mRELEVANCE team.

The Rockledge site features an interactive program that allows apartment seekers to make their perfect selection, narrowing the search down to a specific apartment in the community.

The news section is built as a blog, and regular updates keep prospective residents in the know about upcoming events and activities.

Levinson comments, “The Rockledge Web site is the core building block of the entire social media program for the community. Other components of the social media marketing program include blogging, social networking, social bookmarking and more.”

Now potential homebuyers can find more information than ever on Bowen Family Homes at the Bowen Family Homes Blog. This is just one of several social media sites that mRELEVANCE has launched recently to help this builder engage with home buyers where they are shopping — online!  Make sure to also visit Bowen Family Homes on Facebook and Twitter.

Social Media will be the HOT topic at the International Builders Show in Vegas this year but for those not going to IBS, there is no need to worry. mRELEVANCE founders, Carol Flammer, MIRM and Mitch Levinson, MIRM, will present the basics of Social Media at The Housing Center on Wednesday, Jan. 28 from 8:30 a.m. to 12:30 p.m. The class, offered through the Greater Atlanta Home Builders Association (HBA), will focus on three main ideas: Social Media program basics, Social Media’s influence on SEO and how to use Social Media to relate to buyers. Social media marketing, social media optimization and social networking are all components of an effective Internet marketing program. Corporate brands are now built online. Whether you are planning a simple news blog on your website or implementing a full blown Social Media campaign, Carol and Mitch will demonstrate how Social Media increases key words and enhances search engine optimization.

Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube, Twitter and more. The Internet is rapidly evolving, so don’t miss your opportunity to learn how to maximize your return on investment (ROI). To register for this class call 770-938-9900 pr visit Greater Atlanta HBA’s Events/Classes page. Cost to attend is $75 for HBA members and $150 for non-members. This hands-on workshop includes creating your own social bookmarking account, so don’t forget your laptop. Email any questions to education@atlantahomebuilders.com or call 678-775-1469.

If you are interested in blogging on real estate sites to promote your new home communities and homes, but aren’t quite ready to launch your own blog, we have some suggestions of blogs where you can post builder and developer news and information.

• For Atlanta Real Estate news, visit www.AtlantaRealEstateForum.com
• For Chicago Real Estate news, visit www.ChicagolandRealEstateForum.com
• For Luxury new homes priced over $600,000, visit www.LuxuryRealEstateForum.com

Just go to the site and submit the contact form requesting to become a contributor.  This is an easy way to get started in social media for home builders.

So by now you know what Spam is and wish you could find a way to eliminate it from your email box.  Have you heard of Bacn?  It is one of my favorite foods for breakfast, but in the digital world it is much more than that.  Pronounced Bacon, this is a powerful internet marketing tool that you have most likely embraced, but haven’t heard a term for!

Bacn refers to electronic messages send by a service that you subscribe to and receive notifications from. Basically this is anything you have opted in for — RSS feeds, sales flyers, newsletters and much more.

Our number one tip on Bacn is keep your messages relevant to your readers.  Don’t risk them considering your Bacn Spam and opting out.

Contact mRELEVANCE for home builder marketing strategies including social media for home builders and blogging.

Homebuilders and developers – are you seeking ways to increase traffic to your website? If not, read no further! If so, here are three reasons you should have a blog.

1. Increased traffic to your website due to the SEO (search engine optimization) created by blogging. Increased traffic will come due to higher search engine results as well as a trickle of referred, highly targeted traffic from the blogs. Your main website can then concentrate on turning visitors into homebuyers.

2. More of your main website’s pages will appear in search results because blog posts will link to secondary pages within your website.

3. Reputation Management – You can put out fires fast. Not only can you “drown out” negative vibes in the cybersphere, you can constructively address potential customers’ concerns, maybe even put a positive spin on potential liabilities by showing a “real” human face away from the corporate web site.

If you find this inspiring, contact us and let’s work together to put the Internet to work for you. We teach classes on social media for home builders as well as blogging for builders and more.

Top Builder Blogs focuses on building blogs for real estate related companies; however, on occasion we just like to do something nice for the community. We recently built a blog for Advocates for Children a group that assists children in Northwest Georgia. Read more about this group and their upcoming Duck Derby on their new blog.

The Flammer Relations Social Media team (Led by Social Media Manager Laura Everett and Account Manager Amanda Winters) provided blog training to the Advocates for Children staff. They embraced social media and are enjoying the increased traffic to their web site.

For more information on real estate blogging and social media optimization, contact us at www.mRELEVANCE.com