While the site is full of useful information for potential residents, it is also visually pleasing. The new site has expanded photo galleries to give future residents a true sense of what the apartments and the community looks like.

The re-launched site is also more interactive. The “Resources” page features links and other useful information about moving and the relocation process, but it also has a downloadable apartment application. Basically, if the potential resident is impressed by the communities, they can go ahead and apply for an apartment without even having to set foot in the leasing center.

And no website developed by mRELEVANCE would be complete without being highly optimized for targeted keywords. So not only will the new site keep visitors on it longer, but it will also attract more visitors.

Be sure to check out the newly re-launched website and let us know what you think!