These days, life is just too hectic to spend precious time searching various resources for the continuing education and industry specific classes you need to stay current in your field. Wouldn’t it be great if there was a website for building professionals that made it easy to search for information about professional development courses? Well, now there is. mRELEVANCE, a leader in home builder marketing, has just launched a new interactive site that helps busy professionals like you find the information you need at a pace that fits your lifestyle at www.HomeBuildersUniversityBlog.com.

Built by mRELEVANCE, the blog provides residential contractors and builders with a resource that contains information about how to improve building and business skills, what industry specific training you need to stay Read the rest of this entry »

The Homebuilder’s Association of Greater Chicago (HBAGC) recently awarded 43 Key and SAMMY awards honoring the best in the Chicago real estate industry. It is no surprise that one of our favorite Top Builder Blogs was a recipient! Congratulations to the mRELEVANCE blog, Chicagoland Real Estate Forum for receiving a sought-after SAMMY Award for outstanding coverage of the Chicago real estate industry. It is easy to see why this real estate blog won. In addition to posting real estate news 365 days a year, Chicagoland Real Estate Forum exhibited its dedication to the industry by posting the winners the night of the event as they accepted their coveted awards. In fact, you can find all the winners at ChicagolandRealEstateForum.com/awards!

The Key and SAMMY Awards are presented annually to outstanding leaders in the Chicago real estate industry  for excellence in new construction, renovation, interior design and marketing. This year marked the 38th annual awards ceremony.

If you would like more information on how mRELEVANCE can help your home building company take its marketing to a whole new level with a Top Builder Blog, then you are on the right blog! The team at mRELEVANCE is  here to help make all of your Read the rest of this entry »

Want to sell out your townhome community in just six months?  Launch a marketing program with a blog and search engine optimization, then discount your homes to compete with area foreclosures, throw in some banner ads and email marketing and you too could see success. The recent six month sell out at Circle 75 townhomes is due to their aggressive online program of targeting the right key words (think search phrases) and increased website traffic.

Have you thought about launching a blog, but are still struggling with the ROI (return on investment), well we can help.  Here are the metrics you Read the rest of this entry »

Social Media will be the HOT topic at the International Builders Show in Vegas this year but for those not going to IBS, there is no need to worry. mRELEVANCE founders, Carol Flammer, MIRM and Mitch Levinson, MIRM, will present the basics of Social Media at The Housing Center on Wednesday, Jan. 28 from 8:30 a.m. to 12:30 p.m. The class, offered through the Greater Atlanta Home Builders Association (HBA), will focus on three main ideas: Social Media program basics, Social Media’s influence on SEO and how to use Social Media to relate to buyers. Social media marketing, social media optimization and social networking are all components of an effective Internet marketing program. Corporate brands are now built online. Whether you are planning a simple news blog on your website or implementing a full blown Social Media campaign, Carol and Mitch will demonstrate how Social Media increases key words and enhances search engine optimization.

Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube, Twitter and more. The Internet is rapidly evolving, so don’t miss your opportunity to learn how to maximize your return on investment (ROI). To register for this class call 770-938-9900 pr visit Greater Atlanta HBA’s Events/Classes page. Cost to attend is $75 for HBA members and $150 for non-members. This hands-on workshop includes creating your own social bookmarking account, so don’t forget your laptop. Email any questions to education@atlantahomebuilders.com or call 678-775-1469.

So by now you know what Spam is and wish you could find a way to eliminate it from your email box.  Have you heard of Bacn?  It is one of my favorite foods for breakfast, but in the digital world it is much more than that.  Pronounced Bacon, this is a powerful internet marketing tool that you have most likely embraced, but haven’t heard a term for!

Bacn refers to electronic messages send by a service that you subscribe to and receive notifications from. Basically this is anything you have opted in for — RSS feeds, sales flyers, newsletters and much more.

Our number one tip on Bacn is keep your messages relevant to your readers.  Don’t risk them considering your Bacn Spam and opting out.

Contact mRELEVANCE for home builder marketing strategies including social media for home builders and blogging.

Kairos Development seized an opportunity to utilize blogging as a form of Internet Marketing for their communities with the launch of The Art of Opportunity.

The blog, built and moderated by Top Builder Blogs, promotes the developer’s luxury communities, The Astoria at the Aramore and Avignon at Vinings.

mRELEVANCE builds home builder blogs and creates powerful social media programs for builders and developers.

Top Builder Blogs is pleased to announce The Skyline Report a blog about living at Skyline at Lindbergh. Learn more about the skyhomes at Skyline and MCL properties by subscribing to The Skyline Report’s RSS feed.

This Atlanta condo developer is utilizing an optimized blog and social media optimization to reach potential home buyers through advanced Internet marketing techniques for home builders and developers.