Want to sell out your townhome community in just six months?  Launch a marketing program with a blog and search engine optimization, then discount your homes to compete with area foreclosures, throw in some banner ads and email marketing and you too could see success. The recent six month sell out at Circle 75 townhomes is due to their aggressive online program of targeting the right key words (think search phrases) and increased website traffic.

Have you thought about launching a blog, but are still struggling with the ROI (return on investment), well we can help.  Here are the metrics you Read the rest of this entry »

Social Media will be the HOT topic at the International Builders Show in Vegas this year but for those not going to IBS, there is no need to worry. mRELEVANCE founders, Carol Flammer, MIRM and Mitch Levinson, MIRM, will present the basics of Social Media at The Housing Center on Wednesday, Jan. 28 from 8:30 a.m. to 12:30 p.m. The class, offered through the Greater Atlanta Home Builders Association (HBA), will focus on three main ideas: Social Media program basics, Social Media’s influence on SEO and how to use Social Media to relate to buyers. Social media marketing, social media optimization and social networking are all components of an effective Internet marketing program. Corporate brands are now built online. Whether you are planning a simple news blog on your website or implementing a full blown Social Media campaign, Carol and Mitch will demonstrate how Social Media increases key words and enhances search engine optimization.

Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube, Twitter and more. The Internet is rapidly evolving, so don’t miss your opportunity to learn how to maximize your return on investment (ROI). To register for this class call 770-938-9900 pr visit Greater Atlanta HBA’s Events/Classes page. Cost to attend is $75 for HBA members and $150 for non-members. This hands-on workshop includes creating your own social bookmarking account, so don’t forget your laptop. Email any questions to education@atlantahomebuilders.com or call 678-775-1469.

So by now you know what Spam is and wish you could find a way to eliminate it from your email box.  Have you heard of Bacn?  It is one of my favorite foods for breakfast, but in the digital world it is much more than that.  Pronounced Bacon, this is a powerful internet marketing tool that you have most likely embraced, but haven’t heard a term for!

Bacn refers to electronic messages send by a service that you subscribe to and receive notifications from. Basically this is anything you have opted in for — RSS feeds, sales flyers, newsletters and much more.

Our number one tip on Bacn is keep your messages relevant to your readers.  Don’t risk them considering your Bacn Spam and opting out.

Contact mRELEVANCE for home builder marketing strategies including social media for home builders and blogging.

Kairos Development seized an opportunity to utilize blogging as a form of Internet Marketing for their communities with the launch of The Art of Opportunity.

The blog, built and moderated by Top Builder Blogs, promotes the developer’s luxury communities, The Astoria at the Aramore and Avignon at Vinings.

mRELEVANCE builds home builder blogs and creates powerful social media programs for builders and developers.

Top Builder Blogs is pleased to announce The Skyline Report a blog about living at Skyline at Lindbergh. Learn more about the skyhomes at Skyline and MCL properties by subscribing to The Skyline Report’s RSS feed.

This Atlanta condo developer is utilizing an optimized blog and social media optimization to reach potential home buyers through advanced Internet marketing techniques for home builders and developers.