Top Builder Blogs » internet marketing

Home Builder University Makes Life Easy

Desirae — Thu, 30 Dec 2010 16:13:22 +0000

These days, life is just too hectic to spend precious time searching various resources for the continuing education and industry specific classes you need to stay current in your field. Wouldn’t it be great if there was a website for building professionals that made it easy to search for information about professional development courses? Well, now there is. mRELEVANCE, a leader in home builder marketing, has just launched a new interactive site that helps busy professionals like you find the information you need at a pace that fits your lifestyle at www.HomeBuildersUniversityBlog.com.

Built by mRELEVANCE, the blog provides residential contractors and builders with a resource that contains information about how to improve building and business skills, what industry specific training you need to stay current in your field and new classes for continuing education requirements.

The Home Builders University offers web-based interactive learning platform that includes many benefits such as:

Access courses online at any time.
Learn at your own pace.
Start, stop and restart your courses as necessary.
No travel=Save valuable resources such as time and money.

Plus, registration on the site is easy. Just visit the Home Builders University website to view classes or to get started.

mRELEVANCE,LLC is an Internet marketing, social media and public relations firm that operates at the intersection of social and search to build online and off-line relationships. To learn more about mRELEVANCE, visit the website or call 770-383-3360 or 847-259-7312.

Chicagoland Real Estate Forum Wins Prestigious SAMMY Award

Mitch — Fri, 19 Nov 2010 07:13:57 +0000

The Homebuilder’s Association of Greater Chicago (HBAGC) recently awarded 43 Key and SAMMY awards honoring the best in the Chicago real estate industry. It is no surprise that one of our favorite Top Builder Blogs was a recipient! Congratulations to the mRELEVANCE blog, Chicagoland Real Estate Forum for receiving a sought-after SAMMY Award for outstanding coverage of the Chicago real estate industry. It is easy to see why this real estate blog won. In addition to posting real estate news 365 days a year, Chicagoland Real Estate Forum exhibited its dedication to the industry by posting the winners the night of the event as they accepted their coveted awards. In fact, you can find all the winners at ChicagolandRealEstateForum.com/awards!

The Key and SAMMY Awards are presented annually to outstanding leaders in the Chicago real estate industry for excellence in new construction, renovation, interior design and marketing. This year marked the 38th annual awards ceremony.

If you would like more information on how mRELEVANCE can help your home building company take its marketing to a whole new level with a Top Builder Blog, then you are on the right blog! The team at mRELEVANCE is here to help make all of your online efforts more effective and measurable. We have numerous clients who have won awards for excellence in Internet marketing and social media. Best of all, these builders, developers and communities have the leads and sales to prove the effectiveness of our programs. At mRELEVANCE we operate at the intersection of social and search where search engine optimized content is put into context for relevant audiences. Contact us today at 770-383-3360 or on the web at mRELEVANCE.

Six Month Sell Out Success

Carol — Sun, 16 May 2010 17:12:59 +0000

Want to sell out your townhome community in just six months? Launch a marketing program with a blog and search engine optimization, then discount your homes to compete with area foreclosures, throw in some banner ads and email marketing and you too could see success. The recent six month sell out at Circle 75 townhomes is due to their aggressive online program of targeting the right key words (think search phrases) and increased website traffic.

Have you thought about launching a blog, but are still struggling with the ROI (return on investment), well we can help. Here are the metrics you can track and analyze once you have launched an effective blog (note, I’ve said effective because all blogs are not created equally.)

Blog Metrics:

Increased Traffic – You should see an increase in traffic to your main website. This traffic should spend 3 to 6 minutes on site.
Increased Keywords – With proper use of anchor text, you will have an increase of keywords on your main website.
Increased Referring Traffic – Your well-built blog that is used properly will be one of your websites top 5 referring sites.
Reduced Time Spent on Social Media Sites – YES! You can actually reduce time online by launching a blog. As the heart of your editorial program you can expect to post and for syndication to take over (once the program is properly structured).

Want to learn more? Call me! 770-383-3360. I love to blog and I love to help businesses set up effective Internet marketing programs.

mRELEVANCE Founders Present the Basics of Social Media

Mitch — Fri, 16 Jan 2009 20:51:32 +0000

Social Media will be the HOT topic at the International Builders Show in Vegas this year but for those not going to IBS, there is no need to worry. mRELEVANCE founders, Carol Flammer, MIRM and Mitch Levinson, MIRM, will present the basics of Social Media at The Housing Center on Wednesday, Jan. 28 from 8:30 a.m. to 12:30 p.m. The class, offered through the Greater Atlanta Home Builders Association (HBA), will focus on three main ideas: Social Media program basics, Social Media’s influence on SEO and how to use Social Media to relate to buyers. Social media marketing, social media optimization and social networking are all components of an effective Internet marketing program. Corporate brands are now built online. Whether you are planning a simple news blog on your website or implementing a full blown Social Media campaign, Carol and Mitch will demonstrate how Social Media increases key words and enhances search engine optimization.

Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube, Twitter and more. The Internet is rapidly evolving, so don’t miss your opportunity to learn how to maximize your return on investment (ROI). To register for this class call 770-938-9900 pr visit Greater Atlanta HBA’s Events/Classes page. Cost to attend is $75 for HBA members and $150 for non-members. This hands-on workshop includes creating your own social bookmarking account, so don’t forget your laptop. Email any questions to education@atlantahomebuilders.com or call 678-775-1469.

From Spam to Bacn

Support — Sun, 25 May 2008 01:32:37 +0000

So by now you know what Spam is and wish you could find a way to eliminate it from your email box. Have you heard of Bacn? It is one of my favorite foods for breakfast, but in the digital world it is much more than that. Pronounced Bacon, this is a powerful internet marketing tool that you have most likely embraced, but haven’t heard a term for!

Bacn refers to electronic messages send by a service that you subscribe to and receive notifications from. Basically this is anything you have opted in for — RSS feeds, sales flyers, newsletters and much more.

Our number one tip on Bacn is keep your messages relevant to your readers. Don’t risk them considering your Bacn Spam and opting out.

Contact mRELEVANCE for home builder marketing strategies including social media for home builders and blogging.

The Art of Opportunity

Support — Fri, 21 Mar 2008 15:22:26 +0000

Kairos Development seized an opportunity to utilize blogging as a form of Internet Marketing for their communities with the launch of The Art of Opportunity.

The blog, built and moderated by Top Builder Blogs, promotes the developer’s luxury communities, The Astoria at the Aramore and Avignon at Vinings.

mRELEVANCE builds home builder blogs and creates powerful social media programs for builders and developers.

Skyline at Lindbergh is Blogging

Support — Thu, 06 Mar 2008 20:41:43 +0000

Top Builder Blogs is pleased to announce The Skyline Report a blog about living at Skyline at Lindbergh. Learn more about the skyhomes at Skyline and MCL properties by subscribing to The Skyline Report’s RSS feed.

This Atlanta condo developer is utilizing an optimized blog and social media optimization to reach potential home buyers through advanced Internet marketing techniques for home builders and developers.