Home builder marketing firm mRELEVANCE, LLC is pleased to announce the launch of Premier Communities’ blog, www.PremierCommunitiesBlog.com. This highly optimized blog is at the core of the overall social media marketing strategy created for the Washington state builder by the mRELEVANCE team.

“The mRELEVANCE team’s expertise has really helped to jump-start our social marketing program,” said Marisa Thorson, marketing director with Premier Communities. “Our new blog is a great way to bring our communities to life on the Internet and engage with our homebuyers!”

Premier Communities’ blog is fully integrated with its website and other social media accounts including Facebook, Twitter, LinkedIn, Flickr, Stumble Upon and YouTube.

Visitors will be able to get news from every Premier Communities neighborhood under the “Locations” tab. The “Testimonials” tab is a feature that will give blog visitors an idea about what homebuyers love best about living in a Premier Communities home.

“Premier’s blog is a key component of the builder’s social media plan,” said mRELEVANCE managing partner, Carol Flammer. “Having a blog in addition to a website is a great way to keep prospective buyers and homeowners engaged with their homebuilder as well as the community Read the rest of this entry »

The mRELEVANCE team recently launched a new website for the Home Builders Association of Greater Springfield. The site – www.SpringfieldHBA.com – provides a wealth of information for association members and local consumers alike.

The new site is a highly sophisticated, multi-category blog providing an intuitive and user-friendly experience. The website is fully integrated with every aspect of the web that visitors expect to find online with features such as multiple blogs, RSS syndication, social media, video and more. By using the new Find-a-Pro search tool, site visitors can connect to with hundreds of builders, remodelers and their associates in the Greater Springfield area. Furthermore, the website was built to be easily modified, updated and augmented, and is also future-proofed to easily undergo changes to accommodate tomorrow’s technology.

“mRELEVANCE held my hand through a top-to-bottom overhaul of the HBA site,” Matt Morrow, CEO of the Home Builders Association of Greater Springfield, said. “The new site is more flexible and will allow for changes and updates without another costly overhaul or substantial additional contracting as our needs inevitably change in the future.”

Both mRELEVANCE and Morrow believe this interactive website is the direction that trade associations should head in when they design or Read the rest of this entry »

These days, life is just too hectic to spend precious time searching various resources for the continuing education and industry specific classes you need to stay current in your field. Wouldn’t it be great if there was a website for building professionals that made it easy to search for information about professional development courses? Well, now there is. mRELEVANCE, a leader in home builder marketing, has just launched a new interactive site that helps busy professionals like you find the information you need at a pace that fits your lifestyle at www.HomeBuildersUniversityBlog.com.

Built by mRELEVANCE, the blog provides residential contractors and builders with a resource that contains information about how to improve building and business skills, what industry specific training you need to stay Read the rest of this entry »

Want to sell out your townhome community in just six months?  Launch a marketing program with a blog and search engine optimization, then discount your homes to compete with area foreclosures, throw in some banner ads and email marketing and you too could see success. The recent six month sell out at Circle 75 townhomes is due to their aggressive online program of targeting the right key words (think search phrases) and increased website traffic.

Have you thought about launching a blog, but are still struggling with the ROI (return on investment), well we can help.  Here are the metrics you Read the rest of this entry »

mRELEVANCE, LLC has helped CTBestApts.com redesign and re-launch their website, and it is a vast improvement from the original site. The new site is much easier to navigate, and considering CTBestApts.com features six different apartment communities in three different Connecticut cities, easy navigation was a must! In addition, the site is full of detailed information on each community. Just by browsing the site, potential residents can view floorplans, get a list of community amenities, know features found in each apartment, know whether the community allows pets and more. However, if there is something unanswered on the site, the contact information for each community is easy to find.

While the site is full of useful information for potential residents, it is also visually pleasing. The new site has expanded photo galleries to give future residents a true sense of what the apartments and the community looks like. Read the rest of this entry »

mRELEVANCE launched HBA Blog earlier this month. For home builders associations and building industry associations this is “blogging made easy.” This FREE blogging platform was officially launched at the 2009 National Association of Home Builders Executive Officers Council (EOC) Conference in Louisville, Ky.

mRELEVANCE Managing Partners Mitch Levinson and Carol Flammer taught EOCs how to use the site during Social Media Lab: Building a Social Media Program from the Ground Up.

Blogging increases the online visibility for associations and their members. mRELEVANCE created this platform to make blogging easy for HBAs. Best of all, with the mRELEVANCE team supporting the site, HBAs will have support from industry insiders every step of the way.

For more information, visit www.HBABlog.com.

Circle 75, a luxury Cobb County townhome community with a coveted Atlanta address, just launched a blog! www.Circle75News.com offers a live, work, play environment with a great location only minutes from the Cobb Galleria, Cobb Energy Center and popular Atlanta restaurants. The Circle 75 news blog will offer homeowners and potential home buyers information about Circle 75 buyer incentives, area events and community news.

“Having a community blog available to both homeowners and potential home buyers allows Circle 75 to connect with its current and prospective residents and allow them to connect with one another in a new way,” said Carol Flammer, MIRM, managing partner of mRELEVANCE. “Circle 75’s blog offers up to date information about the community and local events in a way that a standard Web site or brochure cannot.”

The blog will be updated frequently, allowing residents to find timely information on happenings in their community, as well as allowing Circle 75 to announce relevant community news and current incentives and promotions for Read the rest of this entry »

Have you seen the new theme on Chicagoland Real Estate Forum? This real estate blog is turning heads as it shares news of the Chicago real estate market! From suburban homes to high-rise living, this blog shares it all.

You can sign up to receive the RSS feed from the blog or sign up to be a contributor.  The mRELEVANCE team has launched a number of real estate forums in top real estate markets. Check with us to see Read the rest of this entry »

mRELEVANCE announces the launch of Brock Built Blog for well-known Atlanta Intown home builder, Brock Built. The blog will feature news on this EarthCraft builder’s homes, incentives, agents and more giving homebuyers additional opportunities to find and interact with the builder online.

Steve Brock has been building and developing Atlanta intown neighborhoods for 25 years. The builder has developed more than 1,000 homes and literally changed the landscaped of Atlanta’s Westside.

Congratulations to Brock Built on their beautiful new blog and the start of a social media program.

Austin, TX builder, Sterling Custom Homes has launched a blog. Built by mRELEVANCE, the blog will provide a way for this Austin custom home builder to keep their prospective buyers informed about new communities, awards, new home plans, incentives and much more. If you are looking for beautiful, well-built, new Austin Custom Homes, look no further than Sterling Custom Homes.

Look for more news on the Sterling Custom Homes’ social media marketing program in the near future from the team at mRELEVANCE. This home builders blog is just the first step in building their online social media presence.

For infomation on how you can start a social media program or launch an optimized blog, contact mRELEVANCE.