Want to sell out your townhome community in just six months?  Launch a marketing program with a blog and search engine optimization, then discount your homes to compete with area foreclosures, throw in some banner ads and email marketing and you too could see success. The recent six month sell out at Circle 75 townhomes is due to their aggressive online program of targeting the right key words (think search phrases) and increased website traffic.

Have you thought about launching a blog, but are still struggling with the ROI (return on investment), well we can help.  Here are the metrics you Read the rest of this entry »

mRELEVANCE, LLC has helped CTBestApts.com redesign and re-launch their website, and it is a vast improvement from the original site. The new site is much easier to navigate, and considering CTBestApts.com features six different apartment communities in three different Connecticut cities, easy navigation was a must! In addition, the site is full of detailed information on each community. Just by browsing the site, potential residents can view floorplans, get a list of community amenities, know features found in each apartment, know whether the community allows pets and more. However, if there is something unanswered on the site, the contact information for each community is easy to find.

While the site is full of useful information for potential residents, it is also visually pleasing. The new site has expanded photo galleries to give future residents a true sense of what the apartments and the community looks like. Read the rest of this entry »

mRELEVANCE launched HBA Blog earlier this month. For home builders associations and building industry associations this is “blogging made easy.” This FREE blogging platform was officially launched at the 2009 National Association of Home Builders Executive Officers Council (EOC) Conference in Louisville, Ky.

mRELEVANCE Managing Partners Mitch Levinson and Carol Flammer taught EOCs how to use the site during Social Media Lab: Building a Social Media Program from the Ground Up.

Blogging increases the online visibility for associations and their members. mRELEVANCE created this platform to make blogging easy for HBAs. Best of all, with the mRELEVANCE team supporting the site, HBAs will have support from industry insiders every step of the way.

For more information, visit www.HBABlog.com.

Circle 75, a luxury Cobb County townhome community with a coveted Atlanta address, just launched a blog! www.Circle75News.com offers a live, work, play environment with a great location only minutes from the Cobb Galleria, Cobb Energy Center and popular Atlanta restaurants. The Circle 75 news blog will offer homeowners and potential home buyers information about Circle 75 buyer incentives, area events and community news.

“Having a community blog available to both homeowners and potential home buyers allows Circle 75 to connect with its current and prospective residents and allow them to connect with one another in a new way,” said Carol Flammer, MIRM, managing partner of mRELEVANCE. “Circle 75’s blog offers up to date information about the community and local events in a way that a standard Web site or brochure cannot.”

The blog will be updated frequently, allowing residents to find timely information on happenings in their community, as well as allowing Circle 75 to announce relevant community news and current incentives and promotions for Read the rest of this entry »

Have you seen the new theme on Chicagoland Real Estate Forum? This real estate blog is turning heads as it shares news of the Chicago real estate market! From suburban homes to high-rise living, this blog shares it all.

You can sign up to receive the RSS feed from the blog or sign up to be a contributor.  The mRELEVANCE team has launched a number of real estate forums in top real estate markets. Check with us to see Read the rest of this entry »

mRELEVANCE announces the launch of Brock Built Blog for well-known Atlanta Intown home builder, Brock Built. The blog will feature news on this EarthCraft builder’s homes, incentives, agents and more giving homebuyers additional opportunities to find and interact with the builder online.

Steve Brock has been building and developing Atlanta intown neighborhoods for 25 years. The builder has developed more than 1,000 homes and literally changed the landscaped of Atlanta’s Westside.

Congratulations to Brock Built on their beautiful new blog and the start of a social media program.

Austin, TX builder, Sterling Custom Homes has launched a blog. Built by mRELEVANCE, the blog will provide a way for this Austin custom home builder to keep their prospective buyers informed about new communities, awards, new home plans, incentives and much more. If you are looking for beautiful, well-built, new Austin Custom Homes, look no further than Sterling Custom Homes.

Look for more news on the Sterling Custom Homes’ social media marketing program in the near future from the team at mRELEVANCE. This home builders blog is just the first step in building their online social media presence.

For infomation on how you can start a social media program or launch an optimized blog, contact mRELEVANCE.

We recently launched the beautiful Glen Lake Web site, www.GlenLakeAtl.com. This highly optimized site is part of the social media marketing strategy created for the Sandy Springs apartment community by the mRELEVANCE team.

Mitch Levinson, MIRM, CSP, MBA, managing partner of mRELEVANCE, LLC, comments, “The Glen Lake Web site beautifully demonstrates all of the reasons apartment seekers love this community. The strong branding and design by Next Step allowed us to create an interactive Web site with a blog that effectively brings the community to life.”

The news section of the Web site is built as a blog, and regular updates keep prospective residents in the know about upcoming events and activities.

Levinson comments, “The Glen Lake Web site is the core building block of the entire social media program for the community. Other components of the social media marketing program include blogging, social networking, social bookmarking and more.”

Sign up for ongoing updates from Glen Lake by visiting http://www.glenlakeatl.com/feed/.

Now potential homebuyers can find more information than ever on Bowen Family Homes at the Bowen Family Homes Blog. This is just one of several social media sites that mRELEVANCE has launched recently to help this builder engage with home buyers where they are shopping — online!  Make sure to also visit Bowen Family Homes on Facebook and Twitter.

Social Media will be the HOT topic at the International Builders Show in Vegas this year but for those not going to IBS, there is no need to worry. mRELEVANCE founders, Carol Flammer, MIRM and Mitch Levinson, MIRM, will present the basics of Social Media at The Housing Center on Wednesday, Jan. 28 from 8:30 a.m. to 12:30 p.m. The class, offered through the Greater Atlanta Home Builders Association (HBA), will focus on three main ideas: Social Media program basics, Social Media’s influence on SEO and how to use Social Media to relate to buyers. Social media marketing, social media optimization and social networking are all components of an effective Internet marketing program. Corporate brands are now built online. Whether you are planning a simple news blog on your website or implementing a full blown Social Media campaign, Carol and Mitch will demonstrate how Social Media increases key words and enhances search engine optimization.

Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube, Twitter and more. The Internet is rapidly evolving, so don’t miss your opportunity to learn how to maximize your return on investment (ROI). To register for this class call 770-938-9900 pr visit Greater Atlanta HBA’s Events/Classes page. Cost to attend is $75 for HBA members and $150 for non-members. This hands-on workshop includes creating your own social bookmarking account, so don’t forget your laptop. Email any questions to education@atlantahomebuilders.com or call 678-775-1469.