Home builder marketing firm mRELEVANCE, LLC is pleased to announce the launch of Premier Communities’ blog, www.PremierCommunitiesBlog.com. This highly optimized blog is at the core of the overall social media marketing strategy created for the Washington state builder by the mRELEVANCE team.

“The mRELEVANCE team’s expertise has really helped to jump-start our social marketing program,” said Marisa Thorson, marketing director with Premier Communities. “Our new blog is a great way to bring our communities to life on the Internet and engage with our homebuyers!”

Premier Communities’ blog is fully integrated with its website and other social media accounts including Facebook, Twitter, LinkedIn, Flickr, Stumble Upon and YouTube.

Visitors will be able to get news from every Premier Communities neighborhood under the “Locations” tab. The “Testimonials” tab is a feature that will give blog visitors an idea about what homebuyers love best about living in a Premier Communities home.

“Premier’s blog is a key component of the builder’s social media plan,” said mRELEVANCE managing partner, Carol Flammer. “Having a blog in addition to a website is a great way to keep prospective buyers and homeowners engaged with their homebuilder as well as the community they live in.”

Premier Communities has been building homes in the Washington area since 1998. The builder has communities in Puyallup, Lacey, Olympia and near Joint Base Lewis-McChord. Premier is dedicated to providing buyers with affordable pricing without compromising quality and continually works to enhance its homes features.

The new site is a highly sophisticated, multi-category blog providing an intuitive and user-friendly experience. The website is fully integrated with every aspect of the web that visitors expect to find online with features such as multiple blogs, RSS syndication, social media, video and more. By using the new Find-a-Pro search tool, site visitors can connect to with hundreds of builders, remodelers and their associates in the Greater Springfield area. Furthermore, the website was built to be easily modified, updated and augmented, and is also future-proofed to easily undergo changes to accommodate tomorrow’s technology.

“mRELEVANCE held my hand through a top-to-bottom overhaul of the HBA site,” Matt Morrow, CEO of the Home Builders Association of Greater Springfield, said. “The new site is more flexible and will allow for changes and updates without another costly overhaul or substantial additional contracting as our needs inevitably change in the future.”

Both mRELEVANCE and Morrow believe this interactive website is the direction that trade associations should head in when they design or re-design their web presences. “Every HBA in the country should be considering this approach to their web presence moving forward,” Morrow said.

The Home Builders Association of Greater Springfield is the voice and advocate for construction professionals leading the way to protect and promote housing, and preserve the American dream of home ownership. The HBA is a professional trade association whose members are committed to ethical business practices, the highest construction standards, the education of our members and the community, and serve as the political voice of the industry.

For more information on how you can get a Top Builder Blog, visit mRELEVANCE.

Built by mRELEVANCE, the blog provides residential contractors and builders with a resource that contains information about how to improve building and business skills, what industry specific training you need to stay current in your field and new classes for continuing education requirements.

The Home Builders University offers web-based interactive learning platform that includes many benefits such as:

• Access courses online at any time.
• Learn at your own pace.
• Start, stop and restart your courses as necessary.
• No travel=Save valuable resources such as time and money.

Plus, registration on the site is easy. Just visit the Home Builders University website to view classes or to get started.

mRELEVANCE,LLC is an Internet marketing, social media and public relations firm that operates at the intersection of social and search to build online and off-line relationships. To learn more about mRELEVANCE, visit the website or call 770-383-3360 or 847-259-7312.

Have you thought about launching a blog, but are still struggling with the ROI (return on investment), well we can help.  Here are the metrics you can track and analyze once you have launched an effective blog (note, I’ve said effective because all blogs are not created equally.)

Blog Metrics:

1. Increased Traffic – You should see an increase in traffic to your main website. This traffic should spend 3 to 6 minutes on site.
2. Increased Keywords – With proper use of anchor text, you will have an increase of keywords on your main website.
3. Increased Referring Traffic – Your well-built blog that is used properly will be one of your websites top 5 referring sites.
4. Reduced Time Spent on Social Media Sites – YES! You can actually reduce time online by launching a blog. As the heart of your editorial program you can expect to post and for syndication to take over (once the program is properly structured).

Want to learn more? Call me! 770-383-3360. I love to blog and I love to help businesses set up effective Internet marketing programs.

While the site is full of useful information for potential residents, it is also visually pleasing. The new site has expanded photo galleries to give future residents a true sense of what the apartments and the community looks like.

The re-launched site is also more interactive. The “Resources” page features links and other useful information about moving and the relocation process, but it also has a downloadable apartment application. Basically, if the potential resident is impressed by the communities, they can go ahead and apply for an apartment without even having to set foot in the leasing center.

And no website developed by mRELEVANCE would be complete without being highly optimized for targeted keywords. So not only will the new site keep visitors on it longer, but it will also attract more visitors.

Be sure to check out the newly re-launched website and let us know what you think!

mRELEVANCE Managing Partners Mitch Levinson and Carol Flammer taught EOCs how to use the site during Social Media Lab: Building a Social Media Program from the Ground Up.

Blogging increases the online visibility for associations and their members. mRELEVANCE created this platform to make blogging easy for HBAs. Best of all, with the mRELEVANCE team supporting the site, HBAs will have support from industry insiders every step of the way.

For more information, visit www.HBABlog.com.

“Having a community blog available to both homeowners and potential home buyers allows Circle 75 to connect with its current and prospective residents and allow them to connect with one another in a new way,” said Carol Flammer, MIRM, managing partner of mRELEVANCE. “Circle 75’s blog offers up to date information about the community and local events in a way that a standard Web site or brochure cannot.”

The blog will be updated frequently, allowing residents to find timely information on happenings in their community, as well as allowing Circle 75 to announce relevant community news and current incentives and promotions for prospective home buyers.

Circle 75 is a beautiful townhome neighborhood set in a wooded area near Cobb Galleria. The townhomes feature brownstone-style architecture, Juliet balconies, arched windows and limestone accents. The community is surrounded by fountains, brick sidewalks, walking trails, a gated dog park and a scenic lake. Homes begin in the $200,000s. For more information about the townhomes at Circle 75, visit www.circle75.com.

Social media is mainstay of a successful home builder marketing program. Contact us at 770-383-3360 x20 for how mRELEVANCE can help you build an effective online presence.

You can sign up to receive the RSS feed from the blog or sign up to be a contributor.  The mRELEVANCE team has launched a number of real estate forums in top real estate markets. Check with us to see if there is one near you! Real estate forums are a great tool to have in yor social media tool box to promote your communities as a home builder or a developer.

Steve Brock has been building and developing Atlanta intown neighborhoods for 25 years. The builder has developed more than 1,000 homes and literally changed the landscaped of Atlanta’s Westside.

Congratulations to Brock Built on their beautiful new blog and the start of a social media program.

Look for more news on the Sterling Custom Homes’ social media marketing program in the near future from the team at mRELEVANCE. This home builders blog is just the first step in building their online social media presence.

For infomation on how you can start a social media program or launch an optimized blog, contact mRELEVANCE.