Austin, TX builder, Sterling Custom Homes has launched a blog. Built by mRELEVANCE, the blog will provide a way for this Austin custom home builder to keep their prospective buyers informed about new communities, awards, new home plans, incentives and much more. If you are looking for beautiful, well-built, new Austin Custom Homes, look no further than Sterling Custom Homes.

Look for more news on the Sterling Custom Homes’ social media marketing program in the near future from the team at mRELEVANCE. This home builders blog is just the first step in building their online social media presence.

For infomation on how you can start a social media program or launch an optimized blog, contact mRELEVANCE.

We recently launched the beautiful Glen Lake Web site, www.GlenLakeAtl.com. This highly optimized site is part of the social media marketing strategy created for the Sandy Springs apartment community by the mRELEVANCE team.

Mitch Levinson, MIRM, CSP, MBA, managing partner of mRELEVANCE, LLC, comments, “The Glen Lake Web site beautifully demonstrates all of the reasons apartment seekers love this community. The strong branding and design by Next Step allowed us to create an interactive Web site with a blog that effectively brings the community to life.”

The news section of the Web site is built as a blog, and regular updates keep prospective residents in the know about upcoming events and activities.

Levinson comments, “The Glen Lake Web site is the core building block of the entire social media program for the community. Other components of the social media marketing program include blogging, social networking, social bookmarking and more.”

Sign up for ongoing updates from Glen Lake by visiting http://www.glenlakeatl.com/feed/.

Now potential homebuyers can find more information than ever on Bowen Family Homes at the Bowen Family Homes Blog. This is just one of several social media sites that mRELEVANCE has launched recently to help this builder engage with home buyers where they are shopping — online!  Make sure to also visit Bowen Family Homes on Facebook and Twitter.

Social Media will be the HOT topic at the International Builders Show in Vegas this year but for those not going to IBS, there is no need to worry. mRELEVANCE founders, Carol Flammer, MIRM and Mitch Levinson, MIRM, will present the basics of Social Media at The Housing Center on Wednesday, Jan. 28 from 8:30 a.m. to 12:30 p.m. The class, offered through the Greater Atlanta Home Builders Association (HBA), will focus on three main ideas: Social Media program basics, Social Media’s influence on SEO and how to use Social Media to relate to buyers. Social media marketing, social media optimization and social networking are all components of an effective Internet marketing program. Corporate brands are now built online. Whether you are planning a simple news blog on your website or implementing a full blown Social Media campaign, Carol and Mitch will demonstrate how Social Media increases key words and enhances search engine optimization.

Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube, Twitter and more. The Internet is rapidly evolving, so don’t miss your opportunity to learn how to maximize your return on investment (ROI). To register for this class call 770-938-9900 pr visit Greater Atlanta HBA’s Events/Classes page. Cost to attend is $75 for HBA members and $150 for non-members. This hands-on workshop includes creating your own social bookmarking account, so don’t forget your laptop. Email any questions to education@atlantahomebuilders.com or call 678-775-1469.