School Days. . .  School Days. . . Hey home builders are you still trying to figure out social media? The kids are back in school, maybe it is time for you to do a quick home school program?

Social media does not have to be overwhelming. Once you put the proper building blocks in place it can be easy. Author of NAHB BuildersBooks’ number one selling book in 2010, Carol Flammer guides you step-by-step, block-by-block through setting up your program in her book, “Social Media for Home Builders: It’s Easier Than You Think.”

Now builders, developers and remodelers have the opportunity to win a signed copy of “Social Media for Home Builders: It’s Easier Than You Read the rest of this entry »

Have you seen the new theme on Chicagoland Real Estate Forum? This real estate blog is turning heads as it shares news of the Chicago real estate market! From suburban homes to high-rise living, this blog shares it all.

You can sign up to receive the RSS feed from the blog or sign up to be a contributor.  The mRELEVANCE team has launched a number of real estate forums in top real estate markets. Check with us to see Read the rest of this entry »

If you are interested in blogging on real estate sites to promote your new home communities and homes, but aren’t quite ready to launch your own blog, we have some suggestions of blogs where you can post builder and developer news and information.

• For Atlanta Real Estate news, visit www.AtlantaRealEstateForum.com
• For Chicago Real Estate news, visit www.ChicagolandRealEstateForum.com
• For Luxury new homes priced over $600,000, visit www.LuxuryRealEstateForum.com

Just go to the site and submit the contact form requesting to become a contributor.  This is an easy way to get started in social media for home builders.

So by now you know what Spam is and wish you could find a way to eliminate it from your email box.  Have you heard of Bacn?  It is one of my favorite foods for breakfast, but in the digital world it is much more than that.  Pronounced Bacon, this is a powerful internet marketing tool that you have most likely embraced, but haven’t heard a term for!

Bacn refers to electronic messages send by a service that you subscribe to and receive notifications from. Basically this is anything you have opted in for — RSS feeds, sales flyers, newsletters and much more.

Our number one tip on Bacn is keep your messages relevant to your readers.  Don’t risk them considering your Bacn Spam and opting out.

Contact mRELEVANCE for home builder marketing strategies including social media for home builders and blogging.

Homebuilders and developers – are you seeking ways to increase traffic to your website? If not, read no further! If so, here are three reasons you should have a blog.

1. Increased traffic to your website due to the SEO (search engine optimization) created by blogging. Increased traffic will come due to higher search engine results as well as a trickle of referred, highly targeted traffic from the blogs. Your main website can then concentrate on turning visitors into homebuyers.

2. More of your main website’s pages will appear in search results because blog posts will link to secondary pages within your website.

3. Reputation Management – You can put out fires fast. Not only can you “drown out” negative vibes in the cybersphere, you can constructively address potential customers’ concerns, maybe even put a positive spin on potential liabilities by showing a “real” human face away from the corporate web site.

If you find this inspiring, contact us and let’s work together to put the Internet to work for you. We teach classes on social media for home builders as well as blogging for builders and more.